Jan 12
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Why do you host workshops and seminars? Is it to make more money? For marketing purposes? Or is it to make a difference?
Although workshops and seminars are definitely great marketing tools and money makers, there is no better way to impact people than at a live, face to face event. As an expert in your field, your job is to share that knowledge and to help people improve their lives or businesses.
“You have to throw the stone to get the pool to ripple” is a lyric out of “Slap and Tickle” from Squeeze, one of my favorite bands.
Have you ever thrown rocks in a lake or a stream? Maybe you wanted them to skip across the water… But I bet you always looked at the ripple effect of your pebble. And see how far those little ripples would go.
If you threw a little pebble, they most likely didn’t go very far. Its reach wasn’t as big as if you threw a bigger stone that could really create a big splash.
Ripple
Workshops and seminars are the way to create a ripple in the pool. After all, when you share your expertise with your attendees, you affect their lives for the better.
Even if you only do a two-hour workshop about how to eat the right foods to lose weight, you create a ripple effect. Once your attendees apply your instructions they start eating healthier and losing weight. Their new found awareness can also lead to their families eating healthier and fewer obese kids.
Splash
But let’s take it further. In a two-hour workshop you can only affect so much change. What if you host an all day workshop and really gave your audience the knowledge and the tools to change their lives or their business? In our weight loss workshop example, you now have the time to show off some recipes that are easy to make, as well as delicious and healthy at the same time.
That type of workshop creates a bigger splash and its reach is much bigger than with a shorter workshop. You have the ability to impact your attendees in a bigger way, because you can share more tools and more knowledge. The likelihood of your audience taking action and thus changing their lives is bigger.
Wave
Ripples and splashes are well and good, but what if you could turn your workshops and seminars into a wave? It is possible to really start making an impact when you turn your workshops into larger events. Get more attendees and reach more people or turn your events into 2 or 3 day intensives.
And when you offer an opportunity to work with you to implement the strategies and tactics you taught them at your event, you can help your audience create lasting change.
And when you help your audience improve their lives or business to the extend that they become success stories and inspire others, you have created a wave whose ripple effect goes on and on…
Free Webinar
Whatever your expertise, you can get the pool to ripple with your own workshops and seminars. However, you will need attendees for your workshops.
Register for my free webinar at http://eventstrategysolutions.com/rock2012 and learn to avoid making the 5 biggest mistakes that leave your workshop and seminar rooms empty.
For more strategies to fill your workshops and seminars without driving yourself crazy, you’ll want to pick up a copy of this free seminar marketing ebook.
Daphne Bousquet, CMP uses her 20+ years of event planning experience to create profitable event strategies and implementation for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the How To Get The Butts In The Seats Of Your Next Workshop Or Seminar System, a unique digital course that teaches you how to fill your events with your ideal audience.
