Your Workshop’s Ripple Effect – Make a Splash With Your Event

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Live Your Legacy Summit

Daphne facilitates a mastermind session at the Live Your Legacy Summit

This week I was a speaker at the Aurea McGarry’s Live Your Legacy Summit and it was great to see so many inspiring women who are using their skills and lives for a greater purpose.

And if you host workshops, that is exactly what you do, too.

Although workshops and seminars are definitely great marketing tools and money makers, there is no better way to impact people than at a live, face to face event.  As an expert in your field, your job is to share that knowledge and to help people improve their lives or businesses.

Mother Teresa once said “I alone cannot change the world, but I can cast a stone across the waters to create many ripples.

Have you ever thrown rocks in a lake or a stream?  Maybe you wanted them to skip across the water… But I bet you always looked at the ripple effect of your pebble.  And see how far those little ripples would go.

If you threw a little pebble, they most likely didn’t go very far.  Its reach wasn’t as big as if you threw a bigger stone that could really create a big splash.


Workshops and seminars are the way to create a ripple in the pool. After all, when you share your expertise with your attendees, you affect their lives for the better.

Even if you only do a two-hour workshop about mindful communications, you create a ripple effect.  Your attendees learn how to have more effectively interact with others around them. That doesn’t only impact your attendees, but it makes a big difference in the lives of everyone who comes in contact with them.


But let’s take it further. In a two-hour workshop you can only affect so much change.  What if you host an all day workshop and really gave your audience the knowledge and the tools to change their lives or their business?  In our mindful communication example, you now have the time to examine more relationships they have and take them through some exercises they can use to improve those relationships.

That type of workshop creates a bigger splash and its reach is much bigger than with a shorter workshop. You have the ability to impact your attendees in a bigger way, because you can share more tools and more knowledge. The likelihood of your audience taking action and thus changing their lives is bigger.


Ripples and splashes are well and good, but what if you could turn your workshops and seminars into a wave?  It is possible to really start making an impact when you turn your workshops into larger events.  Get more attendees and reach more people or turn your events into 2 or 3 day intensives.

And when you offer an opportunity to work with you to implement the strategies and tactics you taught them at your event, you can help your audience create lasting change.

And when you help your audience improve their lives or business to the extend that they become success stories and inspire others, you have created a wave whose ripple effect goes on and on…

Want some help creating your own ripple effect?

Start by downloading my free report “3 Simple Secrets To Making 10K in a Day With Small Workshops.”

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. Wonderful visual imagery in this post, Daphne — love it!

    Sounds like there are many ways to create a ripple effect with hosting workshops or seminars — just depends on how big a ‘splash’ you want to make!

    “And when you help your audience improve their lives or business to the extent they become success stories and inspire others, you have created a wave whose ripple effect goes on and on…”

    Agree totally. 🙂
    Melanie Kissell @SoloMompreneur recently posted..Freebie or No Freebie – What’s Best?

    • Daphne Bousquet, CMP says:

      What can I say? Growing up in the pool with water, splashes and ripples makes it a natural analogy for me. The funny thing is… I spent my entire diving life trying NOT to make any splash!

      Thanks for stopping by, Melanie!

  2. Excellent post. I totally agree. Any time I get in front of anyone to speak as a mentor/advisor/expert, I always have the intention that what I say makes a profound difference to the listener. Whether it’s today or 2 years from now when they’re in a situation and my words come back to them, the intention is the same. And if they spread the word to their friends and associates… bonus!
    DeBorah Beatty recently posted..You Have To Know What To Ask To Get What You Want

    • Daphne Bousquet, CMP says:

      Thanks for stopping by here, DeBorah. It is amazing how that changes your attitude when you know you can make a difference in someone’s life, isn’t it? It is a responsibility and a privilege…

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