This week I was a speaker at the Aurea McGarry’s Live Your Legacy Summit and it was great to see so many inspiring women who are using their skills and lives for a greater purpose.
And if you host workshops, that is exactly what you do, too.
Although workshops and seminars are definitely great marketing tools and money makers, there is no better way to impact people than at a live, face to face event. As an expert in your field, your job is to share that knowledge and to help people improve their lives or businesses.
Mother Teresa once said “I alone cannot change the world, but I can cast a stone across the waters to create many ripples.”
Have you ever thrown rocks in a lake or a stream? Maybe you wanted them to skip across the water… But I bet you always looked at the ripple effect of your pebble. And see how far those little ripples would go.
If you threw a little pebble, they most likely didn’t go very far. Its reach wasn’t as big as if you threw a bigger stone that could really create a big splash.
Workshops and seminars are the way to create a ripple in the pool. After all, when you share your expertise with your attendees, you affect their lives for the better.
Even if you only do a two-hour workshop about mindful communications, you create a ripple effect. Your attendees learn how to have more effectively interact with others around them. That doesn’t only impact your attendees, but it makes a big difference in the lives of everyone who comes in contact with them.
But let’s take it further. In a two-hour workshop you can only affect so much change. What if you host an all day workshop and really gave your audience the knowledge and the tools to change their lives or their business? In our mindful communication example, you now have the time to examine more relationships they have and take them through some exercises they can use to improve those relationships.
That type of workshop creates a bigger splash and its reach is much bigger than with a shorter workshop. You have the ability to impact your attendees in a bigger way, because you can share more tools and more knowledge. The likelihood of your audience taking action and thus changing their lives is bigger.
Ripples and splashes are well and good, but what if you could turn your workshops and seminars into a wave? It is possible to really start making an impact when you turn your workshops into larger events. Get more attendees and reach more people or turn your events into 2 or 3 day intensives.
And when you offer an opportunity to work with you to implement the strategies and tactics you taught them at your event, you can help your audience create lasting change.
And when you help your audience improve their lives or business to the extend that they become success stories and inspire others, you have created a wave whose ripple effect goes on and on…
Want some help creating your own ripple effect?
Start by downloading my free report “3 Simple Secrets To Making 10K in a Day With Small Workshops.”