Year In Review: Top 5 #Event Posts From Birds On The Blog

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As the year winds down, it is time to reflect on what we have accomplished and yes, celebrate. One of the things I am celebrating is joining the Birds On The Blog crew.

Birds features “Business Women Of Opinion” and has a wide range of posts on business, fitness, relationships and all kinds of other interesting topics.

For today’s post, I am sharing my top 5 posts from Birds On The Blog. Enjoy the posts, and don’t forget to browse around the site and read the contributions from the other Birds as well.

Hope Is NOT A Marketing Strategy

hope is not a marketing strategyWhile workshops and seminars are a lucrative business for some entrepreneurs, many coaches and consultants barely break even or squeak out a small profit with their event.

It is not because of lack of promotion, but because they neglected to ask themselves how their event fit in to their overall business plan. Why are they really hosting their event?

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5 Reasons To Add This Powerful Weapon To Your Marketing Arsenal

stand out from the crowdAs an entrepreneur who is in the business of improving people’s lives or businesses, you are always looking for ways to grow your business, increase your revenue and your client base. Many entrepreneurs go from marketing strategy to marketing strategy, always looking for the latest and greatest. Yet they often overlook the most powerful of all, the workshop. Workshops are a great way to boost your visibility, create raving fans, add new clients to your roster and increase your bottom line.

Here are five reasons why adding a live event to your marketing plan will grow your business by leaps and bounds.

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Is Your Marketing Funnel Constipated?

marketing funnelBusiness coaches are always talking about marketing funnels. You fill your funnel up with leads and then move them down the funnel, until it spits them out as some sort of super client/raving fan, who spends a ton of money with you and happily refers you to their friends and business associates.

Of course, as most entrepreneurs know, it is not necessarily that easy. Sometimes you will have trouble filling up that funnel with leads, and many of your leads will stay stuck in that stage and never move down your funnel. Your marketing funnel becomes constipated!

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3 Must Haves For A Successful Workshop

leads clients moneyAfter having my very first Create Your Own Workshop Challenge, I discovered that workshops are very popular. Many entrepreneurs understand the value of creating their own event.

It is a great way to position yourself as an expert in your field, add new clients or upgrade your existing clients. You boost your visibility in the market place and you help people improve their lives or businesses. It is a wonderful thing…

Yet not all workshops are created equal. Some are wildly successful, while others fail miserably. Here are 3 must haves for a successful event:

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Are You Struggling To Fill Your Workshops?

struggling to fill workshopsAre you struggling to fill your workshops? When you are launching your own events, the number one complaint I hear is that you have problems getting attendees to come to your workshops.

Here is a short list of the likely culprits that are leaving your workshop and seminar room empty and easy fixes to remedy them.

Read More…

I hope you enjoy reading these posts. Let me know which one is your favorite. And… what are you celebrating from 2013? Post it in the comments.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

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