Workshop Mistake #2: Not Knowing Where You Want To Go

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In this series of posts, I am addressing some of the big mistakes that I see people make in planning their workshops.  I addressed the biggest one in my previous post, “Workshop Planning: Are You Making This Huge Mistake?”.  Today, I am addressing another one that I see people make all the time.  And that is planning your workshop without a solid strategy in place.

Every successful event starts off with a vision of the outcome, an objective to meet and a strategy to get there.  Now there are plenty of events out there that don’t have these elements in place.  But remember the operative word here is “successful”.  Now these workshops and events usually result in chaos.  Although they could look OK from the outside, they weren’t successful, or at least not as successful as they could have been.

Without a vision, an objective and a strategy, you cannot host a workshop that is profitable. You have to start with a vision for your event and because that affects every part of your workshop, from where you host it to your marketing.  You also need to set an objective that is realistic and achievable.  Your objective is so important, because how do you know if your event is successful if you don’t know what you want to accomplish with it? With your vision and your objective, you can see the gap of where you want to be and where you are.  Then you create a strategy that will bridge the gap.

Creating a strategy is one of the things that a Winning Workshop Road Map session will do for you. You need a road map or strategy to get exactly where you want to go.  But first you have to determine your destination. And we will explore that in the Winning Workshop Road Map Session as well.

After all, if you don’t know where you want to go, it doesn’t much matter which road you take.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

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