Yesterday, I wrote about the first “T” of marketing your workshop, or the “Timing” of your marketing campaign. The next “T” to get the butts in the seats of your workshop is all about the tools you need. After all, you have to have a mechanism in place to sell your tickets or take your registrations.
Of course, you can go the old fashioned route and mail out invitations, wait for the checks to come in and create a registration list that way. However, not only does it take way too long, it is not very effective. In this day and age of immediate gratification, people want to be able to register and have confirmation right away, day or night.
Now what promotional tools will you need? The most important is a website to sign people up. I recommend having a full-fledged website, with its own domain name and a sales page that shares the benefits of attending with your prospects. My interview with Michele PW on the Winning Workshop Secrets Teleseminar Training Series talked about creating sales pages and how they convert visitors into attendees.
Even if your workshop is free, your still need a sales or information page that lists the benefits of attending and overcomes the most common objections. After all, your guests still make an investment of time and will need to know the benefits of investing that time. After all, everyone is busy.
If you don’t have a website with a shopping cart or Paypal, you can still take online registrations and actually sell tickets through sites like Eventbrite.com, SuretoMeet.com or RegOnline.com. All three sites will process your sales for a small fee and allow you to follow up with your attendees.
Following up with your attendees is essential to them showing up and having a good experience. Thank them for signing up, remind them of the times, list the benefits again for them and send them a map and direction to the venue.
What tool do you use most often? Please share in the comments below. Be sure to check back tomorrow for the final “T” of your workshop and event marketing, the all important Traffic.