Workshop Hosts: Don’t Leave Money On The Table

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Show me the moneyYou leave money on the table every time you host a workshop.

Unfortunately, that is what most workshop hosts are guilty off.

Hosting an event is hard work. There are so many details and all the marketing that you have to do to fill your workshop room.  However, the payoff is tremendous, IF you do it right.

Are you making 10K or more in just one day?

If you have hosted workshops that weren’t that successful, it is likely that you are leaving massive amounts of money on the table.  If you spend all that time and effort, it is OK to say: “Show me the money!”

Here are some of the reasons you are leaving money on the table:

Event Strategy

You are missing a crucial piece of your event strategy.  Are you charging too much or too little? Are you targeting the people who actually need and can afford your services?

I consulted with a company recently who had attendees in the room of their workshops that were not their ideal clients.  The result was that their workshops, which were designed to get them high level clients, had a Return on Investment of absolutely ZERO.  They were leaving huge chunks of money on the table.

Lack Of Back End Offer

Back end offer

Do you have a back end offer?

Do you have a back end offer?  If you host a workshop, you need to have a back end offer.  If not you are doing your attendees and yourself a huge disservice.  Your attendees come to your events to learn, to solve a problem.  There is no way they can get everything from you in just one sitting.  (If they can, you may be in the wrong business.)

You need to tell them what the next step is.  Your attendees may not know there IS a next step for them.  They may not know they need something else.  They may not know that you offer that next step.  It is up to you to tell them and to offer it to them.  If you don’t they may look for it with your competitor.

Back End Offer Mistakes

If you do have a back end offer, congratulations.  But do you know it is the right back end offer?  You may be offering something that isn’t congruent with your workshop.

Or you may be offering extra step that is not necessary.  For instance, if you spend an entire day teaching and giving great content, only to ask for a discovery session, you are missing the boat.  What else are they going to discover?  They just spend hours discovering you!

Do you know when and how to present your offer?  Presenting your offer is an art and you need to know not only the timing of it, you need to know how to present it as well.  You can sink your back end sales in a hurry if you do not set up your offer the right way.

If you want to discover exactly how to make 10K (or more) in a day and not leave money on the table, I invite you to join me for this brand new, free webinar, where I show you the money.

In “The 10K (or More) In A Day Marketing Strategy that Every Coach, Consultant Or Expert Can Use” webinar I reveal:

  • How to make 10K in just one day with even a small workshop
  • 3 Ways workshops and seminars grow your business, whether you are brand new or have an established business
  • 3 Workshop and seminar myths. Busted!
  • The number 1 reason attendees will flock to your event
  • The biggest mistakes that will have you leave thousands of dollars on the table and how to avoid them
  • 3 Simple steps you can take right now to make 10K or more in just one day

Get all the details here.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. […] hosts try to cram too much material into their event and end up not having enough time to actually make an offer. By keeping your core content the same and just adding exercises, stories and interaction you can […]

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