No, no, no, we are not talking about THAT! And we are not even talking about the size of the audience. The size I am talking about is the dollar amount you are asking from your audience when you are hosting a workshop or a seminar. Before you say: “Yeah duh, Daphne, of course it matters how much I charge!”, that is not the only size consideration.
The chunk of time you are asking your audience to spend with you also matters. You could host a 3-day event for free, but that still does not guarantee that people will make the investment of time to be there.
Time and Money
Ticket price and time requirement together are the investment your attendees are making to be at your event. And the bigger the investment in both time and money, the higher the risk your audience is taking by attending your event.
When you are hosting a short, inexpensive workshop of a couple of hours the risk to be there is not huge. As long as you explain the benefits of coming to the event and what your audience will get out of your workshop, you will be able to attract people who may not have heard much about you. You can use this type of workshop to generate leads for your business and get new clients.
Time Intensive Boot Camp
On the other hand, if you are hosting a 3-day boot camp that costs several hundreds or even thousands, your only chance of filling your event is to target people who know, like and trust you. Your audience has to be convinced that YOU are the person who can deliver the solution to the problem they are struggling with. Once they have that confidence in you, investing 3 days and several hundreds of dollars becomes much easier.
Even if you offer a free 3-day seminar, you will be hard pressed in filling it, unless your audience knows, likes and trusts you. Time matters just as much if not more than money, since it is a non-renewable resource. Once you spend time, you can never get it back, so your audience is even more careful with how they spend it.
Get More Butts in Seats
In my new Butts in Seats Virtual Boot Camp, I will show you step by step how to build trust with your audience so that they will invest time and money in your workshops and seminars. To see a glimpse of what you would learn, you can check out my encore presentation on Tuesday April 10th at 1PM ET of “The 5 Essential Keys to Filling Your Workshops and Seminars”. Check out all the details and register at www.winningworkshopsecrets.com.