As a solo entrepreneur, you are the chief cook and bottle washer, and you are doing most, if not all the jobs in your business. Sure you may have a Virtual Assistant helping you out, but when it comes down to it, you are IT. Does that make you the VIP in your business?
Then it must be your clients, right? Without clients, we don’t have a business. They make the world go round, cover our expenses and help us make a nice living. No doubt they must be the VIPs in your business.
Close, but no cigar.
VIPs Need You Most
The VIPs in your business are those clients who need you most. They are the ones who, when they see your marketing materials, think “That’s me! I need that!”
Not only do they resonate with your message, but they get the best results from working with you. They take action and become your success stories.
Those clients are your VIPs.
Once you know who your VIPs are, you need to get more of them. You need to get them on your list of subscribers, get them to your events and sign them up as clients. All the marketing you do has to be focused on your VIPs.
Hang Out Where Your VIPs Hang Out
Your marketing becomes easier when you know your VIPs. Once you know who they are, you can find out where they are. Do they belong to a specific organization? Do they love Facebook, Twitter, LinkedIn or Pinterest? What events do they attend?
Talk To Your VIPs
Once you know who they are, you know what their problems are, what they want and what they need. Use that in your marketing message. When your marketing talks about their problems and how you solve them, your VIPs feel understood and know that you are the one they want to hire.
Get Results For Your VIPs
Since your VIPs are the ones who need you most, it stands to reason that you can do the most good for them. When you get results with and for your VIPs, they become success stories. Success stories are the bread and butter of your marketing, since they will inspire new clients through testimonials and case studies.
Would you like to fill your events with VIPs who will hire you and become your success stories? Focusing on your VIPs is one of the essential keys to filing your workshops and seminars. To learn more about finding your VIPs and the other 4 keys to filling your events, join me for a complementary webinar:
For all the details and to register, go to http://eventstrategysolutions.com/webinar