When Is The Best Time To Start Marketing Your Event?

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butts in seatsOne of my favorite Chinese proverbs is

The best time to plant a tree was 20 years ago.  The next best time is now.

It’s because it is so closely related to marketing your workshops and seminars.

Really, the best time to start marketing your event is at your last event.

The best next time?  Now.  Right now.

In fact, I don’t know if you’ve noticed, but a lot of people who have events scheduled for the fall are starting to drop hints.  They are seeding their friends and followers on social media that they are working on their seminar for October or November.  And that is completely strategic.

If you are planning a big seminar or multi-day boot camp in the fall, this is the time to get going on your marketing.  This is the time to start seeding, create your marketing message and your plan to implement it.

You Can’t Start Marketing Your Seminar Early Enough

Frankly, you can’t start early enough.  One of my clients had her marketing plan in place last summer for her June event.  And guess what?  Her latest report was that her event is filling up nicely. She is not worried about getting butts in the seats.

I predict her event will sell out way in advance, so that she can concentrate on the important things, like finalizing the content and making sure that her event is a great experience for her attendees.

They will come away with the solution to their problem and new friends.  She will come away with raving fans, life-long clients and a great payday.  All because she planned out her marketing way in advance.

You can too.

It is why I have opened registration for my Butts in Seats Revolution.  If you have an event coming up this year or even next spring, you need to start your marketing now.  I will help you create your marketing message, your registration page and marketing plan, so that you can fill your workshop or seminar well in advance.  Find out all the information at http://morebuttsinseats.com/revolution.

I spilled the beans on the 5 essential keys to filling your workshops and seminars in my webinar last week and if you missed it, you can access it now instantly at http://eventstrategysolutions.com/webinar.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

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