We had to send one of them home and it was a tough decision. They were both fantastic, but one of them had to go, the other could go on. One made a front 1½ somersault of the 5 meter platform, the other a back dive of the 5 meter. One did somersaults, the other trusted herself enough to fall backwards into the deep.
That was the decision I wrestled with as a member of the “Sterren Springen” judging panel. Sterren Springen is a new Dutch TV program where celebrities learn to dive. Think Dancing with the Stars of a diving board. When we reached a decision it was not unanimous and not without controversy. Immediately, social media exploded with opinions and not all favorable.
Controversy can hit your business as well and it is not necessarily a bad thing.
Let’s face it. Not everyone is always going to agree with you. Not everyone is always going to like you. And that is OK. You do not want to appeal to everyone. The people that matter are your clients and the people that you serve best.
But what if they unsubscribe?
The people who don’t agree with your philosophy or don’t resonate with your style will never become clients. They will not buy your products, they will not hire you to coach them and they will not come to your events. Let them unsubscribe.
The people who are left are the people who you are meant to serve. That is important, because it leaves more of your energy to help the people who love you. You can turn them into loyal clients and serve them in the way that only you know how.
Meanwhile, in the Sterren Springen show, a good diver went home. Although I wish we could have kept them both, I stand by our decision. You can’t change the rules in the middle of the game.
One thing is for sure. The controversy created buzz. We will see what it does for the ratings, but I know that the viewers on Saturday will be our kind of people.