What Type Of Event Does Your Audience Prefer?

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interactive workshopWhen you are planning your event, the very first thing to decide is what type of event to run.  Are you going to host a 1-3 hour workshop, a full day workshop or a multi day seminar or intensive? Not only is the time factor a big factor, but also your event strategy and objective.

A Short Workshop Or Longer Event?

For instance, a 1-3 hour workshop is also known as an introductory workshop.  It is very effective to generate leads as the investment of time and money is not large.  The barrier to entry is low, so people will take a chance to attend and listen to someone they don’t know yet.

As soon as you go past a few hours into a full day or a 2-3 day event, your attendees will come primarily from your own list.  To spend that much time with you, they have to know, like and trust you.  Especially since the ticket price for a longer event is usually higher.

In addition to those considerations, you also need to know what your audience’s preference is.  Karyn Greenstreet from Passion For Business just released the results from her 2013 learning survey.   She surveyed 2,718 small business owners and solo entrepreneurs about their learning preferences.

Face To Face Or Virtual?

Karyn found that from the people who prefer instructor led training, the most popular option was a full day workshop at 17.6%, followed by a 1-2 hour seminar at 15.3%.  A 2-3 day weekend class came in at 9.6%, behind attending a live webinar.

It is fascinating to see that people who prefer instructor led training like live workshops better than virtual events, while among the all learning styles live webinars outperform the live workshops by only 0.3%.  Click here to find all the survey results.

It is easy to jump to the conclusion that you should be doing short events, such as introductory workshops or full day events.  Yet some material and event objectives just call for a 2-3 day event.  It is all about your event strategy.

What is your favorite type of workshop to host?  An introductory workshop, a full day seminar or a longer event?  Share your experience in the comments!



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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

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