What Every Workshop Host Deserves To Know About Filling Their Events

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I’ll come right out and say it…

Planning a workshop is hard work.  Filling it is even harder.  If you have ever hosted a workshop and you couldn’t get the butts in the seats, you know that it is not a lack of effort that keeps your workshop room empty.

You printed flyers, went to all kinds of networking meetings and talked up your event to everyone who would listen.  Some people even said they would come, but what happened?  Nothing.  No sign ups and an empty room.

Disappointing isn’t it?  Not just the results of your marketing, but if you have an empty workshop room, it is hard to convert them into clients.

Work Smarter

Work Smart

It is fine to work hard, but you also have to work smart.

Filling a workshop room is hard, but it becomes easier when you work smart.  And that means you have to focus on all 5 elements of workshop marketing.

If you are working your heart out promoting your workshop and not having the results you are looking for, make sure that your registration page focuses on your audience and the solution that your workshop brings to them.

Common Mistake That Keeps Your Workshop Empty

It is a common mistake that many workshop hosts make.  They add their event to Eventbrite and expect people to sign up from that.  Unfortunately, while Eventbrite works for some events, workshops and seminars need a different type of registration page.

You need a registration page that you can control, with a headline that attracts interest and induces your audience to read on.  Then you can talk to your audience on your registration page and tell them why they should come to your event before you introduce the price.  That is something the Eventbrite template doesn’t allow you to do.

Want to know more about marketing your workshops and seminars?  Join me for my free webinar “The 5 Essential Keys To Filling Your Workshops and Seminars”.

You learn more about how to tweak your registration page AND your marketing to get better results and get more attendees for your events.

Register today at http://eventstrategysolutions.com/webinar

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. Susan says:

    So thrilled to have found your site through the UBC! Filling live events is a huge challenge, and I am really looking forwrad to reading your posts and watching your webinar.
    Susan recently posted..Happy “Cheer Up the Lonely Day!”

  2. Bonnie McSpadden says:

    Thank you for these resources. I had know idea that there was help available. Thanks for posting

  3. It takes a lot of work to get “butts in seats” It’s always a lot more challenging then you think. You have to have good marketing skills and be willing to stick with a plan.

    Thanks for sharing

  4. Lynne says:

    Thanks for the tips. Planning a workshop has always been scary to me because I was afraid that no one would come and that the workshop would be a flop. After reading your post, it has given me renewed faith that I can do it. Thanks again!
    Lynne recently posted..Why Should You Get a Relationship Coach Certification

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