The secret that allows experts to take a quantum leap in their business is to put on a lucrative event that makes more money in a single weekend than most people make in an entire year. In this series I share the strategies that allow these expert seminars to be super profitable. The first strategy is to create seminar content that people actually want, the second is that you need to know how to get the butts in the seats of your workshops and seminars and the third is to have multiple streams of seminar income.
Strategy #4: Focus On The Possibilities
Structure your event so that your attendees receive a great education and yet still happily pay thousands more to continue working with you. Your event should not be a three day sales pitch, nor should you transition your educational part awkwardly into a sales pitch. Your offer needs to be natural outcome of your event, so that your audience is charged up and can’t wait to work with you for the next year.
The way to do that is to focus on the possibilities. You are teaching great concepts, strategies and tactics, but there is always a gap. There is always the “what if…” factor. The what if factor focuses on the individual situation of your attendees. What if I live here? What if my audience is small, large, educated, uneducated, etc. Each person in your audience has their own situation. Some may be happy to take your teachings and get going with them.
Others see the possibility of lasting transformation that working with you one-on-one or in small groups or whatever program you are offering. So focus on those possibilities. What can happen when you take these strategies and implement them with some help, some feedback and personal coaching. What if you have a support system of people that just have taken the same seminar and understand what you are trying to do? How can you take your strategies and accelerate your growth?
So weave the possibilities into the fabric of your seminar. Your audience will love the great education they have received and they will be so fired up by the possibilities that they will still happily open up their wallets.
Want more tips and strategies for sharing your message, impacting more people & make more $$ doing it? Join me for a free webinar at http://eventstrategysolutions.com/successfulseminars.