Feb 12
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You have an awesome event planned. You have so much seminar content to share. You are planning on teaching your attendees just about everything you know. They are going to learn so much, they can’t help but be successful after attending your event. You see it now; the success stories, the testimonials…
As seminar hosts, we want to deliver value and we pride ourselves on overdelivering. That is great, but it doesn’t set your attendees up for success.
When your attendees’ heads are full of ideas and they want to do everything at once, their enthusiasm turns into overwhelm very quickly. Unfortunately, overwhelm turns into inaction, and that does NOT turn into success stories.
Here are some tips to help your attendees turn your seminar content into success stories:
Keep a Narrow Focus on Your Seminar Content
If you have a lot of content, break it up into separate events. Go an inch wide and a mile deep. This way your attendees will actually get closer to mastering the material. Trying to teach too much is counterproductive. Your audience will not remember as much of your information and will not be as successful.
Make Your Seminar Experiential
Rather than just teaching, include exercises and time to process your material. Research has shown that when your attendees complete exercises or have a chance to talk in small groups about the material, they will retain your information longer.
List Ahas
After every session or module, have your attendees list their top 3 ahas or action items. Provide them with a separate, colorful aha worksheet. This will make it easier for your audience to come home and know what to implement right away.
Quickstart Guide
Give your audience a quick start guide to take home. Rather than making their way through a big binder or a pad full of notes, give them a road map of what to do in the first week. This cuts down on the overwhelm and gives your attendees a clear plan of what to do first.
When you eliminate the event-induced overwhelm, your attendees are more apt to implement your seminar content. And we all know that your audience is only as successful as the ideas that they take action on. Ideas without action are meaningless. Turn your attendees into success stories by eliminating overwhelm and provide them with a clear action plan.
If you are looking for your own road map to workshop and seminar success, sign up for a Winning Workshop Road Map session.
For more strategies to fill your workshops and seminars without driving yourself crazy, you’ll want to pick up a copy of this free seminar marketing ebook.
Daphne Bousquet, CMP uses her 20+ years of event planning experience to create profitable event strategies and implementation for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the How To Get The Butts In The Seats Of Your Next Workshop Or Seminar System, a unique digital course that teaches you how to fill your events with your ideal audience.
