Turn Prospects, Peers and Pros into Friends and Followers

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When you want to market a seminar with social media, a lot depends on your friends and followers. Finding them is not all about the numbers. I know that many social media gurus advocate having as many followers a possible.

But is that really the right strategy?

What is the point of having a million followers when they are not paying attention to you, because their stream is too cluttered and they can’t keep up?

quality versus quantity

Are you looking for the needle in a haystack?

Or what if you are looking for attendees for your workshop on how to create more time in your business, but most of the people that follow you aren’t entrepreneurs?

If you are looking for attendees in a social media community that you put together without rhyme or reason, you might as well look for a needle in a haystack.

What you want is a network of people that are likeminded, interesting and interested, so you can build a community of responsive people to have a relationship with. So who should be in this community?

There are 3 types of people who you should friend and follow.

Prospects

The first is obvious. Since we are trying to use social media to build our businesses and get attendees to our events, we need prospects.

That includes people that are struggling with a problem and looking for the solution that we provide. The low hanging fruit.

If you have a clear picture of your target client’s profile, you can narrow it down.

Let’s say that your ideal attendee is a female entrepreneur with kids and with an age range of 35-50. She also believes in the law of attraction. Now that you know that, you can go find her and start building a relationship with her.

Peers

The second type of people that you want to connect with on social media are your peers. Those are the people that may have your same audience, or perhaps they are in the same industry as you. They may even be your competition if you believe in that kind of stuff.

Honestly, I believe that nobody does exactly what I do and that nobody does exactly what you do. Your story is different, your approach is different, and your style is different. You are unique and so there really is no competition.

However, there are plenty of opportunities to partner with people.

Those peers may end up being affiliates that refer business to you, they may become speakers at your event, or you may become a speaker at their seminar. They may become a joint venture partner or even your best friend.

Pros

The third group consists of the leaders. They are the people you look up to, because they have accomplished what you want to accomplish. They are ahead of you in their business and you can learn from them.

You can see how they market themselves, what kind of programs they offer, what they do on social media and how they fill their events.

The great ones are also great teachers and provide valuable content both free and paid, so that you can cut your learning curve and reach your goals faster. Follow them, learn from them and implement their lessons.

Once you have a solid community of prospects, peers and pros, you have all the ingredients to market a seminar with social media successfully.

Want more social media strategies to market your seminar with social media? Stay tuned for a special program coming soon, just for you!

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

Comments

  1. I applaud every word of this post, Daphne!

    I’ve grown really sick and tired of seeing people promoting things like, “Here’s how to get 5000 followers on Twitter overnight”. It’s ridiculous. Or “Want to get 100 new fans every day to click the Like button on your FB fan page?” Stupid advice.

    Unless those 5100 people are Prospects, Peers, or Pros …

    Don’t bother amassing big numbers. You’ll be wasting your precious time, spinning your wheels, and doing absolutely NOTHING to build your business.

    Terrific post — thanks!
    Melanie Kissell @SoloMompreneur recently posted..Say Bye-Bye to the Challenge of Getting People to Attend Your Virtual Events

  2. Chris says:

    Nice breakdown for us Daphne! Not all friends, fans and followers are created equally! And…it helps to be clear about WHO you want to attract so that your numbers reflect that concentration who really want your “goodies!”
    Chris recently posted..A fun dose of “money making” reality

    • Daphne Bousquet, CMP says:

      Thanks Chris! And I am glad to count you among my peers AND pros!

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