Top 5 Ways Attending Events Grows Your Business (Part 2)

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The overarching reason I go to workshops and seminars is to grow my business.  And there are so many ways attending events does that.  In part 1 of the Top 5 Ways Attending Events Grows Your Business, I talked about filling the gap in your business knowledge, working on instead of in your business and a good dose of motivation.

In part 2 I am featuring the most important two reasons.  And that involves the people you meet.

Make Connections

attending events | making connections at NAMS

Making connections at NAMS

Making connections is a huge part of going to events.  When you work from home, you don’t have a water cooler to hang around and catch up to the latest news.  Sure, you always have Facebook, but that is no substitution for making real life connections with people who “get” what you do.

Spending 3 or 4 days with people who understand your business and exchanging ideas and tips on what works now can make a huge difference in the growth of your business.  Find an event that draws the people who you want to hang out with, or the people who you want to meet.  Meeting people who you have a social media relationships with in real life strengthens that relationship and can be the start of life long friendships.

One of the events that draws a faculty of experts who really know their stuff and are so generous in sharing their expertise not only in the classroom, but also at lunch, over drinks or informally in the hallways is NAMS.  I love making connections at NAMS and they also contribute to the 5th way of growing your business by attending events.

Who do you want to meet?


Have you heard of the expression, it is not what you know, but who you know? That is particularly true if you want to grow your business through joint ventures and strategic partnerships.  The connections you make at events can blossom into full fledged partnerships.

Daphne with Marketing Champion Chris Makell

I have met many (but not all) of my Marketing Champions at events.  Most of them I had heard off, followed on social media and subscribed to their updates.  But some I have met at events and we hit it off, we were at the same stage in our business development and we have supported each other over the years.

It is these relationships that are so powerful.  They can make your business grow exponentially and are worth more than the amount you pay for your ticket.

Who do you want to collaborate with?

Knowing how attending events can grow your business is important to know as an entrepreneur.  After all, we want our babies to grow up big and strong…

However, it is even more important as a seminar host.  If you know why your attendees are coming to your events, you can speak to that in your marketing.  These are compelling event benefits if you host events for entrepreneurs.

You may not host live events for entrepreneurs.  You may have a different ideal audience.  Why are your attendees coming to your events?  Dig deep and find that out.  Your event has big benefits.  If you communicate these benefits clearly, you will have no trouble filling your workshops and seminars.



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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. Love, love, love Part 2, Daphne!

    “Connection” and “Collaboration” are two of my favorite words when it comes to building a business. 🙂

    It’s true. The relationships you make online are very, very important but the relationships you develop offline are so “powerful”.
    Melanie Kissell @SoloMompreneur recently posted..Marketing Part 4: I Need A Marketing Plan To Promote My Talent Online. Thing is … I’m Clueless.


  1. […] Create connections.  Facilitate networking moments and elements. Your audience comes to your workshop not only to […]

  2. […] People go to events to network.  The connections your audience makes at your workshop are sometimes more valuable than the content delivered at the event, no matter how great the training presented. The relationships can turn into lifelong friendships, affiliate relationships, joint venture partner… […]

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