Why should you jump aboard the social media train? After all, as a seminar leader and small business owner, there are already not enough hours in the day. However, the benefits of social media are plenty. New friends, great relationships, more opportunities… and I could go on and on. But for the purpose of this blog post I will limit myself to the top 5.
1. Generate Exposure for your Event
You only start selling tickets to your workshops and seminars once your potential audience knows about it. Social media is a great way to generate more exposure for your event. When people talk about your workshop it starts to create that buzz that you need for your audience to want to attend.
2. Drive Traffic to Your Registration Page
For your attendees to buy tickets, they need to get to your registration page, where you can take their payment via credit card or PayPal. Don’t fool yourself that you can get away with the old fashioned way of selling tickets, getting checks in your mailbox or getting faxes with credit card numbers. You need an online registration page that converts eyeballs into attendees.
3. Minimize Your Marketing Expenses
Another reason to be on social media is that it is an inexpensive way to reach your target market. I would say that it is free, but it does involve time, and time is money. If your time is limited, you may want to outsource your social media management and that involves a cost as well.
4. Improved Search Rankings
One of the major benefits that most entrepreneurs don’t expect is the boost in your search rankings. Google is starting to place a larger emphasis in their algorithm on social media. With the advent of Google+ and the Google+ business pages, this is only going to increase and get more important for your search rankings. And Google juice translates into more traffic to your website and registration page.
5. Know, Like and Trust
Finally, the reason for being on social media is that it gives you a connection to your potential attendees. They get to know you, the person behind your brand and the event.
In short, social media is a great way to create buzz, boost your event’s visibility and drive traffic to your registration page. If you would like to get started with your own social media plan for your event, check out How to Market a Seminar with Social Media.
It is the first social media program especially created for workshop and seminar leaders and it offers step-by-step how to instructions on how you can boost your event attendance with social media.