Top 5 Benefits of Social Media for Seminar Marketing

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Jump aboard the social media trainWhy should you jump aboard the social media train? After all, as a seminar leader and small business owner, there are already not enough hours in the day. However, the benefits of social media are plenty. New friends, great relationships, more opportunities… and I could go on and on. But for the purpose of this blog post I will limit myself to the top 5.

1. Generate Exposure for your Event

You only start selling tickets to your workshops and seminars once your potential audience knows about it. Social media is a great way to generate more exposure for your event. When people talk about your workshop it starts to create that buzz that you need for your audience to want to attend.

2. Drive Traffic to Your Registration Page

For your attendees to buy tickets, they need to get to your registration page, where you can take their payment via credit card or PayPal. Don’t fool yourself that you can get away with the old fashioned way of selling tickets, getting checks in your mailbox or getting faxes with credit card numbers. You need an online registration page that converts eyeballs into attendees.

3. Minimize Your Marketing Expenses

Another reason to be on social media is that it is an inexpensive way to reach your target market. I would say that it is free, but it does involve time, and time is money. If your time is limited, you may want to outsource your social media management and that involves a cost as well.

4. Improved Search Rankings

One of the major benefits that most entrepreneurs don’t expect is the boost in your search rankings. Google is starting to place a larger emphasis in their algorithm on social media. With the advent of Google+ and the Google+ business pages, this is only going to increase and get more important for your search rankings. And Google juice translates into more traffic to your website and registration page.

5. Know, Like and Trust

Finally, the reason for being on social media is that it gives you a connection to your potential attendees. They get to know you, the person behind your brand and the event.

How to market a seminar with social mediaPeople only buy from people that they know, like and trust and social media is yet another way to get people to know you and like you through the interactions you have with them.

In short, social media is a great way to create buzz, boost your event’s visibility and drive traffic to your registration page. If you would like to get started with your own social media plan for your event, check out How to Market a Seminar with Social Media.

It is the first social media program especially created for workshop and seminar leaders and it offers step-by-step how to instructions on how you can boost your event attendance with social media.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. I keep hearing from bloggers how profitable (and engaging) online events/seminars/workshops can be. I remember reading about one who sold something like $50,000 for tickets before he had even planned the course content/venue. So, even though I’m a little bit anti-social-media – I’m happy to have found your site and learn a little more about this :- ).

    I’ve worked in real world event planning (not sales or marketing) – any key differences with online strategy I should watch out for?

    Michael Alexis recently posted..Automate these 13 tasks and stop wasting time

    • Daphne Bousquet, CMP says:

      Hi Michael!
      Thanks for stopping by. Although my expertise lies in the offline events, like workshops and seminars, I love marketing them online and with social media.

      The key difference between online and offline events is the distraction level. When you have your audience in one room, they are captive. Online, they can tune you out and hang up on you or they get interrupted in their home office by kids or other emergencies. You better make your content fabulous and engaging to keep them!


  1. […] Webinars and online workshops are something I’m developing for BlogAid, so I found this post by Daphne Bousquet on Event Stragey Solutions very helpful. It’s the Top 5 Benefits of Social Media for Seminar Marketing. […]

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