Three Workshop Marketing Tips From Kendall SummerHawk

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Last Tuesday,  I read this article by Kendall SummerHawk.  I had read it before and it has a quote that I really, really love.

Live Events Are Still The Most Powerful Way To Connect With Potential Clients And Fill Your Programs ~ Kendall SummerHawk

In this article Kendall has 3 tips to fill your next workshop or live event and it was too good not to share with you.  I know that is something my readers are struggling with, because it is the number 1 question I get.  “How do I get people to come to my event?” Kendall knows what she is talking about, because she has hosted her own successful workshops and boot camps for years.  In fact, her next event, “Money, Marketing and Soul Intensive” is coming up October 21-23, 2010 and I am planning to be there.

So if you have been wondering how to fill your events, this article will help, and I have something up my sleeve that  will address this issue as well.  Stay tuned for that.  In the mean time, enjoy this article by Kendall Summerhawk, the Million Dollar Marketing Coach.

Need Help Filling Your Next Event? Try This…

by Kendall SummerHawk

Kendall SummerhawkIf you’re planning a live event then it’s likely that at some point prior to your big day, you’ll have what I call the “crisis of faith” moment. That’s the moment when it seems like your event will never fill and you’ll be facing a nearly empty room, wanting to shrink to the size of a pea in embarrassment.

It may surprise you to know that even though each of my live events has sold out, I’ve experienced that same crisis of faith moment. And not just once but every time!

While canceling IS an option, I always refuse to give up so fast. It’s a good thing too, because each time I was faced with making that decision, it proved to be an opportunity to leap into a new level of faith in myself and my marketing. The results? I not only sold out each event, but I experienced a profound upward shift in my confidence and connection to spirit.

Here are three tips to help you fill your first (or your next) live event…

Tip #1 Be Prepared For “The Gap”

The gap is that period of time when marketing your event when ticket sales stall out. Whether the gap lasts a few days, a week or maybe even a few weeks, it can be a real test of faith.

For example, one of my Platinum clients planned her first live event and immediately had three spots filled. Then nothing. And nothing. Weeks went by, during which time she wanted to give up.

Undaunted, I mentored her not to give up, to focus her faith on the value of what she was offering and to KEEP marketing. She followed my advice and with less than two weeks to go more than tripled her registrations. At the event, she sold out her first Platinum program, bringing in a cool $30,000 for the weekend.

Use the gap to reconnect to the benefits and value people will get from your event. Then communicate that value in your marketing.

Tip #2 It’s Not Over Until…

If you’ve been consistent with your marketing and your event promises specific results then people WILL register up to the last minute. Show active faith by printing up your desired number of handouts or binders and be ready to print name tags last minute.

I remember when I first started giving live events, I had a participant register on Monday for the workshop starting that Thursday. She flew all the way from the East coast, loved the event, then signed up as a Platinum client. Proves my theory that “you just never know!”

What acts of active faith can you do to stay the course and plan for success?

Tip #3 Be Wary Of External Saboteurs

Years ago, when my marketing for an event was producing frustratingly slow results, I hit that crisis of faith moment. I turned to a mentor for support. Unknowingly to me, she had a history of not filling her events. So when I turned to her for support, encouragement and some marketing help her only advice was “I may have to accept it won’t fill.”

Her doubt was a shot of reality for me, but not in the way she expected. I immediately retorted, “No I won’t! I WILL sell out this event!” and immediately got my faith in alignment with my actions. I followed the same tips I’ve shared here with you and not only sold out all spots but had a waiting list!

Trust a mentor who’s succeeded at what you want to accomplish. This way, you can draw on their experience and wisdom to support your success.

Live Events Are Still The Most Powerful Way To Connect With Potential Clients And Fill Your Programs

It takes energy, passion and determination to organize, market and fill a live event. But the joy of standing in front of a live audience, assembled to learn from you, is incredible.

So, even if your event sales hit a lull, as long as you decide there’s no going back you’ll turn your event into a win, no matter what!

Would you like to learn more simple ways entrepreneurs can brand, package and price their services to quickly move away from ‘dollars-for-hours work’ and create more money, time, and freedom in their businesses? Check out my web site,, for articles, resources and to sign up for my audio mini-seminar “7 Simple Steps to Create Your Multiple Streams of In-come “Money and Soul” Business.

Award-winning small business expert Kendall SummerHawk is the Million Dollar Marketing Coach.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. This encouragement came at a great time for me. It is true of live events but also pertains to teleseminars or product sales or increasing your subscriber list.

    Linette Daniels

    • Daphne Bousquet, CMP says:

      Absolutely, Linette. It pertains to all of those. Never give up!

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