The Top 3 Lead Generating Strategies For Seminar Leaders

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In the previous post, we talked about what you need in order to be ready for a 6-figure seminar.  But what if you are not there yet?  What if you have no list or a just a small list?  Much of your seminar marketing depends not only on the list you have, but also on the responsiveness of that list.

So you can see that building your community of subscribers and filling your funnel is essential not only to your workshops and seminars, but also to your business in general.

If you have no list at all, the first thing you do is to set up your website so that you can start building one.  You can do this with a few simple tweaks to your existing site. My free eBook, “How To Turn Your Website Into A Lead Generating Machine” goes in further detail on how to do that.

Once you have that set up, it is time for you to start building.

Here are the 3 top strategies to build your community with people that are eager to learn from you.

3 Lead Generating Strategies For Seminar Leaders

Strategy #1 – Host teleseminars
The easiest way to start teaching your expertise and getting people interested in your topic in your community is to start teaching teleseminars.  All you need is an opt-in page and a phone.  Many of the bridgelines are free to use and will let you record your teleseminar at no cost as well.

Teleseminars are also a great way to test your topic.  When you have a large number of people sign up for your call, you know you have a good topic that people are interested in.  If you have no response, you may have to reposition your topic, get a better headline or more benefit oriented sales copy.

Strategy #2 – Start Speaking
The second way to build your list is to get in front of audiences, even if they are not your own.  There are lots of groups that need speakers, so contact local networking groups, associations and other groups that share your ideal audience.  Leverage your relationships with other experts that do have their own events, and get on their stages.

Your audience will now have experienced you and have a pretty good idea of your topic, teaching style and how good your event would be. It is a great opportunity to build a responsive list, or even to fill your own seminar by selling your event from the platform.

Strategy #3 – Attend Events
People who go to events are more likely to attend your seminar.  So attend seminars, make connections and build relationships.  You will not only find a good pool of potential attendees, but also potential partners that can promote your (tele) seminar, through affiliate or joint venture relationships.

Some of those people present speaking opportunities that you wouldn’t have had otherwise.  You can also introduce some of your new contacts to your own audience and build a list through interviewing other experts.

Bonus Strategy – Create Online Video
Online video is the wave of the future, if not the “Now” wave.  It is rapidly increasing in popularity with consumers and online marketers.  The reason it is so popular is because the technology is getting more and more accessible and easier to use.  YouTube is the largest search engine behind Google and has a huge amount of viewers every day.

Video is also a great way to establish a personal connection with people when they see you and hear your voice, without actually having to be in front of people.  Your audience can get a sense of your teaching style and they can imagine what a seminar with you would be like.

Although there are many more ways of building your list, these are my favorites because of their effectiveness and potential to create a powerful connection with your audience.  They are also some of the quickest ways to build your list.

So start building your community.  They need you and your message.  Get it out there, so you can help more people and make a big impact with your own workshop or seminar.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. These are great suggestions, Daphne. I wouldn’t have thought that potential attendees can be found at other people’s events, but that certainly makes sense. Thanks for sharing this.
    Jeannette Koczela recently posted..Universal Law of Attraction Affirmation

  2. Really good information here Daphne. I’m getting close to holding my first webinar for a new training program I am developing.

    Another idea for building your list is through groups. Facebook, Linkedin and Twitter all have groups you can associate with. Building connections through groups has been a real success factor for me. It does take time because you can’t just jump in and shout out your products or services, instead it is a nuturing process but once you get going it is amazing all the people you will meet.

    Thanks so much for sharing your tips and advice on this topic.
    Lynn Brown recently posted..Four Ways To Improve The Quality Of Your Article Resource Boxes for Successful Article Marketing

    • Daphne Bousquet, CMP says:

      Lynn, you make a very good point. I love social media and the groups are an excellent way to build your list. I found that especially LinkedIn works very well. Although I love Twitter and Facebook, too. Good luck with your webinar.

  3. Awesome strategies, Daphne!

    Currently, my offline work schedule and life as a single mom is not conducive to attending live networking events. I’m anxious to get to the point in time when I can take the liberty of going to these kinds of events because I know, for sure, they’re effective in building your business. To me, the very best kind of relationship building is face-to-face.

    And I’m also very aware of the effectiveness of videos as a marketing tool. At this time, I have no video-producing equipment but it’s definitely on my wish list. I have, however, used Animoto to create a video for my website and I was really pleased with the results.

    The one thing I’m excited about doing is teleseminars! I love to speak and I embrace the simplicity and ease with which you can record your messages and/or trainings via a teleconference line. And this is a strategy that will work with any size marketing budget. 🙂

    Wonderful post and I enjoyed reading your e-book!
    Melanie Kissell @SoloMompreneur recently posted..We Blog Better And Maybe You Blog Best

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