The Key To Marketing Your Workshop Or Seminar

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Business deals at events

Workshops are the catalyst for many business deals

In a previous post, I examined why the future is bright for workshops and seminars.  I gave you two reasons people attend events, especially in a down economy.  The key to marketing your workshop is to be the solution to what keeps your audience up at night. If your event can provide your audience with an edge over the competition in their careers or business or if your workshop teaches people how to make money or save money, people will show up for your event.

Here are another two reasons why people attend workshops and seminars and how you can use their needs to market your event:

People go to events to network. The connections your audience makes at your workshop are sometimes more valuable than the content delivered at the event, no matter how great the training presented. The relationships can turn into lifelong friendships, affiliate relationships, joint venture partnerships and strategic alliances.  You have an audience of like-minded people and they are all looking for similar transformations.  They may be competitors, but more likely, they are different enough in their offerings and niches that they will benefit from working together.

People crave human interaction. As more and more business gets done over the internet and our primary means of communication is email, Twitter and Facebook, a big component is missing.  Especially if your audience is entrepreneurs who work by themselves out of their home office.  Sure it is glamorous to have a 10 second commute, be your own boss and set your on schedule.  But the real truth is that it is also isolating and lonely at times.  Make your event worth attending by turning virtual relationships into actual ones. Play up the need to get out of the home office to do business, learn new skills, and turn virtual relationships into face to face connections.

Filling up events is never easy, no matter what the economy.  The key is to give your audience what they are looking for.  Your workshop needs to be the solution to what keeps them up at night.  When you can provide that, people will want to come to your workshop, no matter what state the economy is in.  Especially in this down economy, your attendees will need your seminar more than ever.  The future of workshops and seminars that offer valuable content that truly will help people to better themselves is bright indeed.

For more tips to filling your workshops and seminars, register for this upcoming webinar.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

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