The 3 (Make That 4) Most Effective Methods For Marketing A First Time Seminar

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Here is another burning workshop question

Marketing a seminarThe methods vary a bit with what kind of seminar or workshop it is.  Generally, for an event that requires an investment of time and money, my three preferred methods are email to your own list, speaking engagements, webinars, and (bonus method) partnerships.


Emails to your own list are the most effective.  They are the people that already know, like and trust you and they have indicated an interest in the topic that you teach.

They are a warm audience and are the most likely to buy tickets to your event.   If you have done a good job nurturing them through regular emails with valuable tips, resources and offers, they’ll be responsive to your event.

Speaking Engagements

Speaking is a great method for filling your events.  The reason for that is that people who go to events, go to events.  So when you are speaking you are addressing an audience that likes to get out of the house or office and learn.

When you are speaking in front of other people’s audiences you are expanding your own audience. You are essentially leveraging other people’s audiences.  It is a matter of contacting groups and setting up speaking engagements to sell your event.  Speaking live is a great way to build that know, like and trust factor, because people see you in person.


Webinars are very similar to speaking engagements, except that you do it virtually.  You can set up your own webinar or series of webinars and promote the heck out of it to preview your event and sell tickets.

During your high content webinar you teach a topic that is a part of your event.  However, because it is just  a sliver of what you can teach during your own event, you can also show them what they still need to learn and how your event can help them change their life or business.

Bonus – Partners

To supercharge the webinar method, enlist partners and present you webinar to their audiences.  The advantage of this is that you don’t have to have a large audience yourself to start out with.  And while you do these preview webinars for your partners, you build your own audience and you pay a commission to your partners for every ticket you sell.

When you recruit partners whose audience is very similar to yours, you create a win/win/win situation.  You partner benefits, because they are offering valuable content to their audience through you plus they get an affiliate commission for every ticket sold,  the audience benefits because they a get high content  webinar with information they can use right away to improve their life or business. Finally you benefit, because you expand your audience and fill your event.

If you want more creative ways to market your first (or next) seminar, get the Butts In Seats Revolution.   This online training will show you exactly how to fill your events through an easy five step process.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

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