Before you launch any seminar or workshop, you should do your research on whether your topic is viable. when you know your topic resonates with your audience, you can confidently start planning, knowing that you will fill your event. In the How To Get The Butts In The Seats Of Your Next Workshop Or Seminar System, I share several research methods, but today I am focusing on teleseminars.
Teleseminars are a great research tool. When you market and host a teleclass, you find out pretty quick if the topic you want to teach resonates with your ideal client. If you do your marketing and nobody signs up, you know pretty quickly.
Generally, the problem lies in one of three areas:
Are you talking to the right target market? Make sure that your topic is of interest to your audience. Sometimes there is a clear disconnect between the topic you are teaching and the audience you want to teach it to. Be very clear who your ideal attendee is and what problems they are struggling with. Then you can talk their language.
If you haven’t positioned your topic in the right way, you are not showing your audience the benefits of signing up. You could be talking features instead of benefits in your sales page. Even worse, you can be talking about yourself, instead of what is in it for your audience. Everyone operates on the WIIFM (What’s In It For Me) frequency, so be sure you make that very clear.
It happens. Your audience doesn’t always want to learn what we want to teach. Just because we think our audience needs to know something doesn’t make it so. It is better to find that out by hosting a teleseminar, rather than investing a lot of time and money in a seminar and ending up losing your shirt.
When you find that people are not signing up for your teleseminar, you can easily tweak your marketing and save the day. You can use those lessons to make your face to face seminars a success.
Even if the day comes and you have no attendees for your teleseminar, you have only lost some time. Use teleseminars to test the viability of your topic and you will go on to plan your live workshops and seminars with renewed confidence.