While I have been focusing on workshops and seminars in the live, face to face realm, virtual events are also an excellent way to reach your marketing goals. Virtual events or teleseminars, telesummits and webinars are very similar in nature to live events.
You can do many of the same things with teleseminars that you do in workshops. You can establish your credibility, teach, build trust and create a connection with your audience. You can use teleseminars to build your list and also use it to fill up your programs and seminars through “back of the room” sales. Except in this case, the back of the room is your website or sales page.
In the next few blog posts, I will examine the reasons to incorporate teleseminars into your marketing plan.
Low Entry Barrier
It really doesn’t take much to host your own teleseminar. You need a few tools, many of which are either free or are very affordable. Once you have them set up, you are ready to go. Here is what you need to host your teleseminar.
A bridge line.
You can find many free bridge lines that allow people to call in. They will let you record the audio for free too. I personally use http://www.freeconferencecalling.com. If you are planning on doing many of them, check out a paid service like Welcome To The Call. It comes with more bells and whistles and allows people to listen at their computer or dial in with skype.
An opt-in page.
You will need a micro website with an opt-in page and a thank you page. These are easy to put together with a WordPress site on HostGator. You can also use a free service such as Weebly. You can add the opt-in page to your existing website or get a new domain name. I get my domain names at 1and1.com.
An autoresponder email service will give you the code to put on your website. You can also set it up to automatically email out the confirmation and call in details. Very important as well to send out automatic reminder emails, so that your audience doesn’t forget to call in. I like iContact and Aweber for this service.
There you go. I hope you find these resources helpful. And to be completely transparent, I am an affiliate for some of these services. I have used them, like them and recommend them. And no, by clicking on the links you will never pay more than if you’d go there directly.