Recently, Fabienne Fredrickson came to Atlanta as part of her Millionaire Entrepreneur Mindset Tour. Of course she taught great mindset principles and the audience had numerous “aha’s” in that area. However, the primary purpose of Fabienne’s tour was to fill up her Inner Game of Abundance Mindset Retreat coming up in September.
Fill Your Seminar
Going on a big national tour to fill your seminar is an advanced strategy. It is difficult to pull this off unless you have a large database and systems in place where you can attract full workshop rooms in several cities. Fabienne chose 4 cities for her tour: Dallas, New York, Atlanta and Los Angeles.
You also have to have the confidence that you can deliver great value and that you are excellent in selling from the stage. You will only be able to fill your event this way, if you can convert your front end workshop audience into high level seminar attendees.
How To Structure Your Front End Workshop
So let’s see how Fabienne structured her front end workshops for maximum impact. She allowed the first ½ hour for registration and networking, followed by content for about 2 hours. After a short break, Fabienne came back and coached 2 people live during a “hot seat” session.
The content and hot seat sessions were completely designed to pinpoint the problem that is holding entrepreneurs back from making it to the next level and what your business and life could be like if you broke through the mindset issues. Throughout the presentation Fabienne sprinkled in wisdom and some strategies that you could use immediately to get results.
The Art Of The Pitch
However, although a short workshop can teach some wonderful things, it is not the forum for lasting transformation. And so, for the last hour of the workshop, Fabienne demonstrated the art of the pitch. The key to a successful pitch of course is that you are not aware that you are being pitched until very late in the process.
Inspire Your Audience
Fabienne is a master and started her offer by talking about the problems she has had in her business and how she had to change her inner game to be successful. Still using herself as an example, she showed us pictures from her life now to serve as an inspiration and to illustrate what is possible for each and every one of us.
Then she went on to tell us how she could have gotten to where she was so much sooner and how you can’t do it alone. (Isn’t that true for us as well? Our audience needs our help in getting to where they want to go so much sooner.)
She also showed the step by step formula of what exactly you need to do in order to change your mindset. The list was long and went very quickly. It was designed to create overwhelm and the realization that yes, there is no way you can do this by yourself. The formula was followed by case studies of clients who were in situations that many of the audience could identify with and the results they achieved after working with Fabienne.
Position The Price
Before she introduced the Inner Game of Abundance Mindset Retreat, she also positioned the price of the event, by revealing how much it costs to work with her privately. Finally she asked permission to introduce her resource, in this case the event she was trying to fill, and to “stack the cool”.
“Stacking the cool” refers to adding cool bonuses you get for registering for her event. And yes, the bonuses Fabienne offered were definitely cool.
Long before Fabienne was finished speaking, offering more testimonials and stacking the cool, attendees were moving to the back of the room to sign up for the event.
So was Fabienne’s tour successful? She announced that they are almost full and that was before she had even gone to Los Angeles. Her assistant told me that they are thinking about changing the set up to fit in more people if they can’t get a larger room. So in short, yes, the Mindset tour was very successful in filling the Inner Game of Abundance Mindset Retreat.
How successful? Check back on Thursday for a by the numbers post on the Millionaire Entrepreneur Mindset Tour.