Step 5 For Planning A Successful Workshop: Start Marketing

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Here is the fifth and final step in the blog post series about planning a successful workshop. Planning (and planning early) is crucial in the success and profitability of your event.

After picking a date, creating a time line, envisioning your event and booking your venue, now you are ready for step 5.

Start Marketing

Butts In Seats Virtual Boot CampThe reason why you are allowing yourself plenty of time is because this is where the money is. Without an audience, you will not have a workshop. You don’t have to have a large audience, but you do have to have the right audience for a lucrative event.

So even if you don’t have anything planned yet, the time to start marketing is now. Here are some ways to get started:

  • Write down all the ways that your workshop will transform the lives of your audience.
  • Create your marketing plan.
  • Plant seeds in your newsletter and blog posts.
  • Start a save the date campaign among your audience.
  • Generate excitement for what is coming and the solutions your event will provide.
  • Write your registration page.

Then when you are ready to launch your workshop marketing campaign, you will be poised for success. For help in putting together your systematized marketing campaign, check out the  Butts In Seats Virtual Boot Camp. The course is now online in an all digital format. You can download the audios and the workbooks and learn how to create your workshop marketing system at your leisure.

Kris Cavanaugh, Shift Inc.

Kris Cavanaugh

Your course gave me a structured way for me to go about marketing my workshops. I now know what to do and when to do it and that is exactly what I needed. I can plan my marketing so much more effectively. Thanks!”

Kris Cavanaugh

Shift Inc

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


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