Step 4 For Planning A Successful Workshop: Book Your Venue

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This is the fourth post in a series of blog posts, designed to help you plan your workshop or seminar. Of course you can do these steps any time you want to host an event. However, it is essential to do it as soon as you can. Since we are currently planning out next year, now is an ideal time to look at adding a workshop to your marketing mix. I covered the first three steps in previous blog posts.

Once you have picked your date, created a time line and initial checklist and envisioned your event, you are now ready for step 4:

Book Your Venue

Where?House 2016 in North Miami Beach is a unique place to have your seminar

Where?House 2016 in North Miami Beach is definitely unique

Once you know who your event is for and what it should look like, you can start looking for a venue that can make it a reality. Generally the first type of location that comes to mind is a hotel. While hotels are certainly high on the list of venues, don’t limit yourself to just that group. There are many more locations that may fit your group better, are more affordable and more flexible.

Do your research (or have someone do it for you) before you commit yourself. Go online and check out different venues in your community. Some things to look for are

  • How many people can the venue hold?
  • Do they have different size rooms depending on my needs?
  • Do they have in house AV?
  • Is the location easily accessible?
  • Are the look and feel of the location congruent with my vision of the event and my audience?

Once you have done your research you can narrow down your list and start contacting them for availability and pricing.

I highly recommend that you have an experienced event planner negotiate with your venue. They work for you and know how to get you the best deal. Site selection, including research and negotiation, is a service I provide.

“With finding locations for my event, Daphne was incredibly fast. What a relief it was to not have to worry about that part. She saved me hours and hours of my time and I was able to fully concentrate on the marketing and the content for my event while having the logistics expertly handled by Daphne.

Allison Babb Phillips
Business Success Coach

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


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