Did you see Ellen’s selfie from the Oscars? With it being retweeted more than 3 million times, shared on blog posts left and right and featuring large in the Facebook newsfeed, it was hard to miss.
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
It is safe to say that this one picture is the social media coup of the season. It made the Oscars an instant social media hit. How can you turn your event into a social media success before, during and after your event? Here are some tips:
Before Your Event
Social media before your event is all about getting butts in the seats. Of course social media alone will not do the trick, but it will go a long way in creating visibility, which is one of the five essential keys for filling your workshops and seminars.
At this stage, use social media to establish your value. You can do this by posting video tips and blog posts. You are looking to create a know, like and trust connection with your audience. You can use social media to promote your event filling webinars and other campaign items. Don’t forget to use Facebook Events to promote your workshops as well.
During the Event
Can you get your event “trending”? That means that a lot of people are talking about your event during a certain time. Depending on the size of your event you can get your event trending nationally or locally.
To get everyone on topic is to have a hashtag for your event and to make sure that your attendees not only know it, but use it. Guy Kawasaki has some great tips on this in his article about how to create social media success on-site in Meetings Focus magazine.
One of the tips I absolutely loved is to start your event by requesting attendees that they tweet that they are at the event and to use the hashtag. Then wait while they are tweeting.
After The Event
This is where the pictures you take during your event become ever so important. Your audience will not only share them during the event, but also after the event. One of Guy Kawasaki’s tips is to have a photographer take candid pictures throughout the event and make them available to your audience.
The goal is to have everyone in your audience have their picture taken and shared on social media. (Make sure you have them sign a release when they check in at your event).
You also want to be available for pictures with your audience. Your attendees love to have their pictures taken with the “star” of the event (you!) and the other speakers. And as Guy says, “roughly 100% of these photos get shared”.
Your event will be a social media success if you have a solid plan in place for exposure before, during and after your event. That is the kind of strategy I work on with my one-on-one clients.
Would you like to make your events more successful? Do you want more attendees and a bigger profit? Let’s talk about how to get butts in the seats and more money in your pocket during one of my complimentary Event Strategy Breakthrough Sessions. Apply for one right now.