In the second of this blog post series about event relationships, I am asking the question:
Who do you know who could speak at your seminar?
It is hard to carry a multi day event all by yourself. No matter how energetic you are, even you need a break. Not only does adding another presenter or presenters give you a much needed rest from talking, good speakers, with great content, add value to your event.
Your attendees will love hearing a different voice and learning from another perspective. Attending a three day seminar is hard work too and different speakers break up the day for your attendees. Don’t get too many speakers. One guest speaker per day is a good rule of thumb. After all, your attendees signed up to see you, not a line up of guest speakers. (Unless you billed it as such.)
Be sure to choose someone whose topic of expertise ties in with yours, without competing with it. It is also important that your speakers deliver good content and not just a pitch for their latest program. Of course it is perfectly acceptable for your guest speakers to make an offer, but the focus should be on high quality information.
And the best part? You get to share in the revenue of your guest speakers’ sales.