Seminar Marketing When You Have No List

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So here you are, you understand the power of workshops and seminars and how lucrative they can be for your business. You are ready to get your feet wet and host your first workshop. You can imagine standing in front of your audience and dazzling them with your brilliance. And then reality sets in. Where are you going to find these people? You have no list to send an email or an invitation to. So what do you do?

There are ways to fill your seminar with people when you don’t have a list and I discuss them in my Butts In Seats Virtual Boot Camp. However, without a list you are making it a lot harder on yourself. So start focusing on building a list. This is not just a good idea, or something you will get to someday.

Essential To Your Business

list building, opt in listHaving a responsive opt-in list is essential to your business, whether you want to host workshops or not. If you have a website, you need to have a way to capture your visitors. Without it, you are leaving a massive amount in business and money on the table. And frankly, without a way to capture your website visitors, I am not sure your website is worth the money you spend on hosting it. Learn more about turning your website into a lead generating machine in my free eBook.

Fortunately, putting an opt-in form on your website is not difficult. You start by answering the five biggest questions your audience has, either in a special report or on audio. This will be your ethical bribe. It is what your audience receives in return for their valid email address and their permission for you to send them email messages.

Recording your ethical bribe on audio is as easy as getting a free service like, calling a phone number and pressing the record button. If you rather, write, answer the five biggest questions in a document, pretty it up somewhat and turn it into a pdf.

Then you are ready to put it in your website with an opt-in form you can get from services like Aweber or Icontact. Now you have a way to capture visitors to your website and build a list. The beauty of your list is that your subscribers have raised their hands. They want to know about what you teach, so they are the prime targets to invite to your workshop.

The good news is that you can market your workshop and build your list at the same time. After all, your ethical bribe is (or should be) closely related to your workshop topic.

When you have responsive list (or tribe or community of subscribers, whatever you want to call it), filling your workshop or seminar becomes much easier. You are building a relationship with them and you can ask them questions. What is it that they want to learn about? What are the services they are most interested in? You can start talking their language and make your seminar an event that is a “must attend” for you audience.

My question to you: do you have list and what are you doing to actively build it? Please share it in the comments.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. Thanks for the tips and resources to help build an active email list. I do have an email list but it is needing attention and growth. Your suggestions can help me begin implementing some changes right away.

    • Daphne Bousquet, CMP says:

      Thanks Jim. I am glad it was helpful.

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