Seminar Marketing On The Internet

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The results of the survey I held last week were unmistakable. You want to learn how to market your seminars online and with social media. And frankly, it is not a big surprise. More and more people are using the internet to gather information, to learn about certain topics and make decisions. There is a reason that Bing is positioning itself as the “decision engine” instead of a search engine.

Seminar Marketing On the internetHere are 3 reasons why the internet is important for seminar marketing:


If you do not learn to market yourself and your seminars on the internet, you are missing out on a large part of your potential audience.

The internet can really extend your reach. Instead of being confined to your neighborhood or your metropolitan area, with the right message and event, you can now draw people from all over the world.


It’s all about content. Seminars and the internet both revolve around content. When people find your content on the internet, and like it, they want more. They want you to teach them more in articles, your blog, teleseminars, webinars and yes, your workshops and seminars.

The key is for you to make it easy for them to find you by having plenty of content for them to choose from.


The internet, with its vast amount of content and social media networks depends for a large part on pull marketing. Your audience responds less to push marketing, where they are interrupted as you are pushing your message into their face.

Pull marketing is where you attract your audience to you with your content and they opt in to receive your content and marketing messages. They are in control of the marketing they see, by giving you permission to build a relationship with them.

When you offer your seminars to a warm market that you already have a relationship with, they are more likely to attend your event.

The internet becomes more and more a critical part of your overall seminar marketing strategy. So now you are not only a seminar promoter, but also an internet marketer. And all you wanted to do is teach!

The good news is that the best internet marketers are teachers. Ever heard of Bob “The Teacher” Jenkins and Connie Ragen Green? They are both former teachers turned internet marketers. Yet they both still teach. At their own events, the NAMS event and the MyNAMS website.

If you are interested in learning the internet marketing basics, as well as tips and tricks about repurposing your content and driving traffic to your websites such as blogs and event registration pages, I highly recommend you sign up for the MyNAMS website.


Use Coupon Code MyNAMS90

As a member you have access to NAMS faculty on the special members only forum, weekly training webinars (and the replays) and 1,000+ videos on how to do just about anything on your website. Seriously, if you are wondering how to do something that has to do with your website, it is probably on there.

This ends Friday

Until Friday, September 30, you can still get access to MyNAMS at a 90% discount. The price goes up on Saturday, but right now you can get this education for $9.70 per month or $97 for the full year. Just use the MYNAMS90 coupon code to get the discount.

I am a MyNAMS member and I already have my ticket for the next NAMS event in February of 2012. I hope to see you on the forum and at the event!

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. Too true, Daphne!

    “When you offer your seminars to a warm market that you already have a relationship with, they are more likely to attend your event.”

    That’s the biggest reason I prefer and embrace marketing over advertising.

    Giving your prospective customers and/or clients the opportunity to genuinely get to know you before inviting them to an event gives you a much better chance of greater attendance and greater success.
    Melanie Kissell @SoloMompreneur recently posted..Stressed Out Trying To Find Essential Biz-Building Tools You Need Online?

    • Daphne Bousquet, CMP says:

      That’s the biggest reason I prefer and embrace marketing over advertising.

      I knew you were a smart woman, Melanie. Advertising is one form of marketing, but a very expensive one. It certainly has its place, but I would prefer to use advertising to drive them to a free report. That way you can start building a relationship with them and convert them into clients and attendees.

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