Seminar Marketing On A Budget

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In this video, Alex Ryan recommends a way to market your seminar that I have been advocating for  along time.   It cuts down on your advertising costs tremendously and it is much more effective.

Frankly, newspaper advertising for seminars is NOT a good way to market to your events.  It doesn’t allow you to target the exact people you want in your seminar room and increases the cost per attendee.

Check it out.

One caveat, don’t believe that it only takes 1 broadcast to fill your event. If you email only once, you will be very disappointed in your attendance!

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

Comments

  1. Thanks for sharing the video Daphen. Ryan points out how expensive it is to advertise in newspapers or magazines – that is so true. I have been hounded by the telephone yellow pages to buy an ad, but they charge almost $400 and that can go towards brochures, business cards or even the cost to rent a room for a seminar event.

    Great tips about social media and online emailing that is the most economical way to get the word out about your event. I have been using iContact for almost 5 years now and really enjoy their product and service.

    • Daphne Bousquet, CMP says:

      There is a lot you can do with $400 that will get you a much broader reach than the yellow pages, Lynn. Especially in your business!

      I have used iContact and use Aweber as well. Both services work great. Thanks for stopping by and adding your comment!

  2. First of all, Alex, thank you kindly for these awesome budget-saving tips!

    And, secondly, I’d love you to meet a fabulous public speaking expert from the UK who’s a dear online friend and a blogger who enjoys introducing expert video marketers via his blog (Hint-Hint). 😉

    Please take a moment and say hello to “Keith Davis” of Easy Public Speaking (dot) co (dot) uk and feel free to say “Mel” sent you over.

    I’ve been using Aweber as my contact management/autoresponder system for the past two years and they do a bang up job!

    Daphne, thanks for sharing Alex with us today! And I hope he stops by to read my note. 🙂

    Melanie

    • Daphne Bousquet, CMP says:

      I hope Alex will stop by here as well, Melanie. I will have to send him a trackback:-).

      It looks like Keith and I may have something in common as well. I will have to stop over to his blog. What is his blog?

  3. Chris says:

    I love the “no hype zone” Ryan creates here Daphne because if it’s too “unbelievable” entrepreneurs won’t use this valuable marketing strategy!

    And he keeps it simple…true one email won’t cut it, however many think since a seminar is an “offline” marketing strategy, that they should ONLY use offline tactics. Not true, as you teach so well!

    Great info and thanks for sharing, Daphne!

  4. Daphne Bousquet, CMP says:

    The power is in the combination of online and offline marketing. As with everything, we don’t want to put our eggs in one basket. Thanks for pointing that out, Chris.

  5. This is great info. I haven’t used the services yet, but am lucky to live with a socical media marketer. (My daughter!) We’ve just contacted a service and will try it out. Until then, my newest event is out on an email tree, linked in, twitter, and face book, as well as a community social link.
    Sending it out repeatedly as well as off-line are good tips.
    Thanks,
    Michelle

    • Daphne Bousquet, CMP says:

      Social media is awesome and a great way to get people to know about you and the events you offer. It is also a great way to find out what your audience wants.

      I would suggest to start building that email list through one of those services right away. It is not something that you want to wait on. I have heard good things about MailChimp as well and they are free. Many of the other services have a free trial period as well, so that you can try them out. Good luck and let me know how I can support you with your workshops and seminars.

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