Selling Professional Services

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In this blog series, we are examining the top 5 items you can sell in the back of the room at your own workshop or seminar.  So far, we have talked about selling your next event and continuity programs.

Today’s entry is perfect for the service professionals among us.  Most service professionals are awesome at what they do, but actually getting clients is a challenge.  After all, they teach law, not marketing in law school.  Workshops and seminars are a great way for selling professional services.

Selling Professional ServicesIf you actually perform a service, like accounting, legal services, marketing and website design, this next item is right up your alley.

#3 – Done-For-You Services.

Done-For-You Services are a popular back of the room sale for service professionals.  For instance if you are an accountant and you run a workshop on tax reduction strategies for small business owners, you can sell your done for you services on the back end.  This can be anything from setting up Quickbooks, to a monthly bookkeeping service to tax preparation.

Most service professionals have done-for-you services and those are perfect for back of the room sales.  The only drawback is that done-for-you services involve your time and it keeps you in the trading time for dollars business model.

Your time is at a premium, because it is a finite resource, so charge a premium.   Make sure you only sell your services in a packages at your workshops and seminars and not by the hour.

Do you sell your professional services at workshops and seminars?  Leave a comment and share your success stories!

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

Comments

  1. Chris says:

    Great point Daphne! I teach entrepreneurs to ONLY offer packages for this reason! It gives you the space and “permission” to provide “done for you” services. Otherwise you will likely “underprice” yourself for the value you deliver!
    Chris recently posted..Winners accept reality

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