Jun 11
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In the 4th installment in this series of blog posts: “The Top 5 Things To Sell In The Back Of The Room”, we will cover the most popular item to sell. So far we have covered your next event, continuity programs, and done-for-you services.
Although today’s item is easily the most popular, it is not my top pick. Check back later or subscribe to the RSS to see what my top pick is and let me know if you agree.
Ok, let’s get on with it.
#2 Information Products
Information products are products that well, yes, give information and that can be in written form, spoken, such as audios and visual, such as videos.
The delivery comes in many forms as well, like books, CDs, DVDs and their online versions, like eBooks/special reports, audios and videos.
Ideally, your information product contains a combination of these things for maximum value. You can sell a book or an eBook.for only so much. However, as soon as you include audios or CDs, the perceived value goes up and you can charge more. Add videos or DVDs and you have an even higher perceived value, allowing you to increase the price yet again.
Your signature system as a home study course should be your main information product for sale at the back of the room. Generally your system is a series of steps that you take your audience through to achieve a specific result. Each step has its own CDs and/or DVDs and if you add a manual or workbook, you have an information product that you charge several hundreds or even thousands for depending on the content.
Many speakers and seminar leaders like to sell their books at the back of the room. Although books are information products too, you are not going to make a lot of money offering your books for sale. It is better to offer them as a bonus for buying your home study course.
What are your favorite information products to sell at the back of the room? Do you have your own signature system home study course, or do you stick to your book?
For more strategies to fill your workshops and seminars without driving yourself crazy, you’ll want to pick up a copy of this free seminar marketing ebook.
Daphne Bousquet, CMP uses her 20+ years of event planning experience to create profitable event strategies and implementation for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the How To Get The Butts In The Seats Of Your Next Workshop Or Seminar System, a unique digital course that teaches you how to fill your events with your ideal audience.
