Promote Your Workshop By Being An Expert

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You know that hosting your own event can really raise your visibility by positioning you as the expert.  However, it works the other way as well.  You can raise the visibility of your event by being the go-to expert.

event advertising in newspapersEvery news organization, magazine, newspaper, university and association looks for experts to be their go-to person. Why not you?

You and your workshop will get noticed when they call upon you, because you will be in the news locally, nationally and perhaps even internationally. You can quickly enhance your expert status by being available as a resource.

Here are some ways to become the go-to expert:

Contact the press every chance you can via press releases and answering queries from reporters on sites like Help A Reporter Out or Pitchrate. Even better, pitch a reporter on a newsworthy story. In the 24 hour news cycle, media outlets are always looking for stories. Reporters are easier than ever to reach via email, Twitter and Google, and PR Press Pass makes it even easier.

Submit content to offline publications, magazines and newspapers regularly. You can submit entire articles, allowing them to publish it free.  Sometimes you can actually get paid for these as well.  Just make sure it is good content and not a sales pitch.

Be available to the media to answer questions whenever there is a news story about your niche. The news media loves to have commentary and insight from experts to set their stories apart from their competitors.

Make it clear you are ready and available for interviews, comments and will help with anything they need.  Be responsive and return their calls promptly. Remember producers and reporters are always on deadline and many times speed is of the essence.

You can also present yourself as the expert in your niche at local organizations. Join organizations, be a valuable member and contributor to the organization by being a board member and submitting content for their website and publications.  And of course make sure that everyone knows that you are always able to speak on your topic during their meetings and events.

Although you cannot pitch your event during news interviews and commentaries, you enhance your expert status.  You can be introduced as Mary Smith from your event name or website name.

You become known in your niche so that when it is time to promote your event, you have some name recognition and you can use your media appearances as credibility builders on your registration page.

Visibility is one of the 5 essential keys to filling your workshops and seminars.  Get the full training on getting butts in the seats at

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. Lynne says:

    Very helpful tips and informative post. Thanks for the share.
    Lynne recently posted..What Qualifications Do You Need To Be A Successful Life Coach

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