Promote Your Seminar With Facebook Events

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Promote your seminar with Facebook events

Promote Your Seminar With Facebook Events

Facebook’s Events application is a great way to promote your event to your Facebook friends and fans. Although its effectiveness has been diminished by blanket, non-targeted event invites, when done right it remains a powerful tool in your seminar marketing arsenal. Here are some tips to promote your event with Facebook events.

Tip #1 – Create The Event From Your Facebook Page, Not Your Profile

Creating the page from your makes it more professional.  Facebook pages are created for business and your seminar is business.  You won’t be able to invite all your Facebook fans directly, but you can still invite your friends from your personal profile.

Hint: Only invite those friends that could be interested in attending.

If you are hosting a local workshop for women, do NOT invite any men, or women that do not live within driving distance.  If you do not target your audience, you will lose all credibility and your future event invites will be ignored or worse, blocked.

Tip #2 – Share Your Event Page

You can share your event page on your own timeline, your page wall, in groups and on a friend’s wall.  Be sure to share your event on your own timeline and on your page wall regularly.  Facebook moves fast and not everyone will see your event the first time.

Sharing it in a group really depends on the group rules.  If the rules are iffy or if you are not sure that you should, contact the group’s administrator to ask permission.   If your event is relevant to your group, by all means share it.

Share your event on a friend’s wall only if you know the person well and you know for certain they would be interested.  Then, write a personal note with the link, saying that you thought the event would be right up their alley. Knowing your audience (and your friends) is key with this strategy.

Tip #3 – Ask Your Attendees To Share The Event Page

Encourage your attendees to share your event page. Don’t be afraid to ask your attendees and invitees to share the event on their own profiles or Facebook pages.

Many times, people that are not able to attend, but wish they could go, leave a comment on your event page.  Thank them, tell them you wish they could make it and ask them to share it with their friends if they think of someone that the event would benefit.

When your attendees start sharing your event, it goes viral.  So make sure you ask your attendees to share your event page on Facebook.  Every time someone shares your event, it goes out in the ticker and is featured as a highlighted story in the news stream of their close friends they interact with.

Your seminar’s exposure increases exponentially every time someone shares your event. That is why the Facebook event application is such a powerful promotional tool and a must in every seminar marketing arsenal.

You can learn exactly how to create and promote your Facebook events (and much more) in the complete course, How To Market A Seminar With Social Media. Discover how to boost your attendance with social media and how to turn your friends and followers into attendees for your next workshop or seminar.  Get started today at

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. I bet you’re having this same experience, Daphne …

    I get event invitations via Facebook by the dozens!!

    I don’t mind receiving info about upcoming events but most of the time they’re on topics I have NO interest in whatsoever. I suspect the people sending out the invites just went to their list of Facebook friends and started clicking … giving no thought at all to whether their selections were appropriate or not. 🙁

    My inbox is littered enough. I certainly don’t appreciate people, mindlessly, adding to the clutter.

    AWESOME tips on the RIGHT way to promote an event using Facebook — Hooray for you! 🙂

    • You make a good point …. That is the same thing I am experiencing Melanie. Event invite overload. But I do quickly go through the invites just in case there is something of interest or if it is one of my colleagues, I am always happy to share the event for them.

  2. Daphne you put together a wonderful list of tips and advice for setting up events on Facebook. Just have a couple of questions:

    1) How much in advance would you send out information about the event?
    2) Would you recommend Facebook events for online webinars?
    3) When you set up your Event on facebook, is it searchable by Google or other search engines? Because that would be a great way to reach out to even more potential attendees.

    Thanks Daphne for some great information, as now I know a bit more about using Facebook events!
    Lynn Brown recently posted..My 3 Easy Tips In Overcoming Linkedin Shyness

    • Hey Lynn — I know Daphne is going to chime in here and address your questions but let me say a few words about your first question …

      I wouldn’t start promoting a “virtual” event any earlier than 3 to 5 weeks in advance because people may forget about it.

      The general rule of thumb for promoting a virtual event to your email subscriber “list” is to send them an announcement 7 to 10 days prior to your event, then 1 day prior, and then 1 to 2 hours before your webcast begins.

      When it comes to “live” events, you may have a need to start promoting as early as 20 weeks in advance of your seminar, conference, or workshop — especially if you’re dealing with ticket sales.
      Melanie Kissell @SoloMompreneur recently posted..My Biggest Marketing Mistake In 2011

      • Oh thanks Melanie, that is good information to go by. Appreciate the feedback.
        Lynn Brown recently posted..My 3 Easy Tips In Overcoming Linkedin Shyness

        • You’re welcome, Lynn!

          My oldest daughter, Ashley, is a Marketing and Business Development Specialist and she creates, plans, organizes, and attends approximately 30 – 50 events annually.

          One of these days I should start blogging about some of her “event planning” stories — anything and everything CAN and WILL go wrong! I don’t envy anyone who’s working hard to promote live seminars, workshops, or conferences. It’s a heck of a lot of work and can be extremely stressful … to say the least.

          But …
          Thank goodness for people like Daphne who are “in the know” and true pros at helping others to get butts in the seats. 🙂

          Daphne — You go, girl!
          Melanie Kissell @SoloMompreneur recently posted..My Biggest Marketing Mistake In 2011

          • Daphne Bousquet, CMP says:

            “One of these days I should start blogging about some of her “event planning” stories — anything and everything CAN and WILL go wrong!”

            Ha! I would love to see that. I can add some for you! This reminds me of one of my favorite quotes:

            “You can plan events, but if they go according to your plan they are not events.” ~ John Berger

    • Daphne Bousquet, CMP says:

      Thanks for stopping by, Lynn. Here are your answers:

      1) It depends what kind of event it is. A inexpensive local event takes less time to fill than a more expensive, multi day event where travel comes into the picture. Like Melanie said you can start 6-8 months before those. For a virtual event, start a couple of weeks before (but hit it hard), a live 1-day workshop about a month.
      2) Absolutely!
      3) Yes, Facebook events are indexed, so be sure to use your keywords.

      Hope this helps!

  3. “You can plan events, but if they go according to your plan they are not events.” ~ John Berger

    LOL!! Love that quote, Daphne, and SO true!

    My daughter has had the most “UN-fun” event planning experiences with vendors — tables and chairs that didn’t arrive, florists who didn’t deliver on their promise, sound equipment that never showed up, etc.

    And let me be crystal clear on something …

    When it comes to organizational skills, follow up, and follow through … she’s more neurotic than I am! She stays on top of details like white on rice! Still in all … things can go terribly wrong, especially when you’re depending on others to do their part.

    I’d love to hear some of YOUR event planning stories! 😉

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