Facebook’s Events application is a great way to promote your event to your Facebook friends and fans. Although its effectiveness has been diminished by blanket, non-targeted event invites, when done right it remains a powerful tool in your seminar marketing arsenal. Here are some tips to promote your event with Facebook events.
Tip #1 – Create The Event From Your Facebook Page, Not Your Profile
Creating the page from your makes it more professional. Facebook pages are created for business and your seminar is business. You won’t be able to invite all your Facebook fans directly, but you can still invite your friends from your personal profile.
Hint: Only invite those friends that could be interested in attending.
If you are hosting a local workshop for women, do NOT invite any men, or women that do not live within driving distance. If you do not target your audience, you will lose all credibility and your future event invites will be ignored or worse, blocked.
Tip #2 – Share Your Event Page
You can share your event page on your own timeline, your page wall, in groups and on a friend’s wall. Be sure to share your event on your own timeline and on your page wall regularly. Facebook moves fast and not everyone will see your event the first time.
Sharing it in a group really depends on the group rules. If the rules are iffy or if you are not sure that you should, contact the group’s administrator to ask permission. If your event is relevant to your group, by all means share it.
Share your event on a friend’s wall only if you know the person well and you know for certain they would be interested. Then, write a personal note with the link, saying that you thought the event would be right up their alley. Knowing your audience (and your friends) is key with this strategy.
Tip #3 – Ask Your Attendees To Share The Event Page
Encourage your attendees to share your event page. Don’t be afraid to ask your attendees and invitees to share the event on their own profiles or Facebook pages.
Many times, people that are not able to attend, but wish they could go, leave a comment on your event page. Thank them, tell them you wish they could make it and ask them to share it with their friends if they think of someone that the event would benefit.
When your attendees start sharing your event, it goes viral. So make sure you ask your attendees to share your event page on Facebook. Every time someone shares your event, it goes out in the ticker and is featured as a highlighted story in the news stream of their close friends they interact with.
Your seminar’s exposure increases exponentially every time someone shares your event. That is why the Facebook event application is such a powerful promotional tool and a must in every seminar marketing arsenal.
You can learn exactly how to create and promote your Facebook events (and much more) in the complete course, How To Market A Seminar With Social Media. Discover how to boost your attendance with social media and how to turn your friends and followers into attendees for your next workshop or seminar. Get started today at http://howtomarketaseminar.com/socialmedia.