Holy cow! Have you seen the buzz about Pinterest lately? It seems like everyone and their sister has joined the new social networking site and is pinning their favorite pictures.
I was trying to hold off for as long as I could, but when I heard about how much traffic it is driving, I had to join the fun.
So I joined and within hours, before I even had a chance to start pinning, I had a bunch of followers. Since I signed up through my Facebook account, it gave me the option to automatically follow the boards of my Facebook friends on Pinterest.
Pinterest and events seem to have a natural synergy. Events are very visual, so it is great to create a pin board for your event. Include pictures of your attendees, of your stage, blog posts you have written about it, videos from your speakers and testimonials. The possibilities are endless.
Your attendees will see themselves in your pictures and repin them. That is what takes your pins viral.
See my sample event board of NAMS here. I am still tinkering with it, and so far I haven’t seen any big upsurge in traffic. But then again, I haven’t really promoted it, either.
With all these possibilities, I have decided to include a lesson specifically on Pinterest for events in my How to Market a Seminar with Social Media course.
The course already includes Twitter, the new Facebook, YouTube, LinkedIn and Google+ and now Pinterest. The lessons not only include the basic how to’s, but also the more advanced strategies that you can use to market your events without resorting to blatant self promotion.