No Workshop Registrations? Here’s What To Do

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Help! My event is a week away and I have no registrations.  What do I do now?

Help! I have no workshop registrations

Help! I have no workshop registrations!

Unfortunately, that is a question I hear all too often from people who find me when they are most desperate.  There are usually two types of situations that occur.

One is the event host who truly doesn’t have any registrations, and the other is an event host who has some registrations, but not even close to what he or she was expecting.  These situations are very different and each needs a different solution.

In today’s article I will talk about what to do if you have no registrations at all, and next week I will examine the situation of having just a few people signed up.

No Workshop Registrations At All

If you have no registrations at all, it is time to take some drastic measures.  Obviously something seriously wrong in your marketing process and it is time to evaluate what happened.  But before you do, take these steps first.

Reschedule Your Event

Hopefully, if you contact your venue and explain the situation, they will allow you to reschedule your event without a penalty.  Many venues will be flexible with this, since they do want your business in the future.

Set A New Date

If you are planning an inexpensive, short introductory workshop, set your new date 3 months from now.  If your event is of the larger variety and demands more of an investment in time and money from your attendees, set the date 6 months from now.

Evaluate Your Marketing

It is time to ask the hard questions.  If you think you did all in your power to promote your workshop, your problems are more fundamental.  What was your message?  How did your registration page look?  If you didn’t know anything about your event would your registration page entice you to sign up?

Many times it is not the promotional effort that were lacking, but one or more of the 5 mistakes that I reveal today in my free webinar

Why Aren’t They Registering For My Seminar?
The 5 Biggest Mistakes That Leave Your Workshop Room Empty

You will learn:

  • The 5 biggest mistakes that are keeping your seminar rooms empty
  • The 1 tweak to your registration page that will make a huge difference in the number of attendees
  • How to reduce your no-shows when you are doing free or low cost workshops
  • Where to laser focus to fill your room easily

Register now at http://eventstrategysolutions.com/5mistakes

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

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