Help! My event is a week away and I have no registrations. What do I do now?
Unfortunately, that is a question I hear all too often from people who find me when they are most desperate. There are usually two types of situations that occur.
One is the event host who truly doesn’t have any registrations, and the other is an event host who has some registrations, but not even close to what he or she was expecting. These situations are very different and each needs a different solution.
In today’s article I will talk about what to do if you have no registrations at all, and next week I will examine the situation of having just a few people signed up.
No Workshop Registrations At All
If you have no registrations at all, it is time to take some drastic measures. Obviously something seriously wrong in your marketing process and it is time to evaluate what happened. But before you do, take these steps first.
Reschedule Your Event
Hopefully, if you contact your venue and explain the situation, they will allow you to reschedule your event without a penalty. Many venues will be flexible with this, since they do want your business in the future.
Set A New Date
If you are planning an inexpensive, short introductory workshop, set your new date 3 months from now. If your event is of the larger variety and demands more of an investment in time and money from your attendees, set the date 6 months from now.
Evaluate Your Marketing
It is time to ask the hard questions. If you think you did all in your power to promote your workshop, your problems are more fundamental. What was your message? How did your registration page look? If you didn’t know anything about your event would your registration page entice you to sign up?
Many times it is not the promotional effort that were lacking, but one or more of the 5 mistakes that I reveal today in my free webinar
Why Aren’t They Registering For My Seminar?
The 5 Biggest Mistakes That Leave Your Workshop Room Empty
You will learn:
- The 5 biggest mistakes that are keeping your seminar rooms empty
- The 1 tweak to your registration page that will make a huge difference in the number of attendees
- How to reduce your no-shows when you are doing free or low cost workshops
- Where to laser focus to fill your room easily
Register now at http://eventstrategysolutions.com/5mistakes