Like many entrepreneurs, I suffer from “Bright Shiny Object Syndrome”. I get easily distracted and social media can be a great distraction. You start interacting and you follow some links, read some blog posts, and before you know it, your day is half over and you haven’t accomplished what you set out to do for that day.
I know, I have been there. You have to avoid those trips down the rabbit hole. Social media takes discipline and tools to save you time.
My favorite social media tool is Hootsuite. I can link most my social media profiles to Hootsuite, like my Twitter account, Facebook profile and pages, as well as my LinkedIn account.
It allows me to post a status update across all the networks. So I can type a tweet and then mark it to go to Facebook, my Facebook page and LinkedIn all at the same time. Think about how much time that saves. If you had to do that all separately, it would take forever.
You can also schedule updates, so that even if you are not at your computer, you are still sending out tweets or Facebook updates.
Be careful, because each network has its own characteristics. Although you can tweet a lot and send out a couple of tweets per hour, if you had that many status updates on Facebook and LinkedIn, you would cause a mutiny and your friends will start to unfriend you.
What I also like about Hootsuite is that I can have different columns for my Twitter stream, so I can keep track of several tweet streams at the same time. I can see my home stream, my conversations and when people mention me.
I have also created lists of people that I want to pay more attention to and those are separate columns as well. I have all these on the same screen, so I don’t have to go back and forth.
Hootsuite also has tabs for different networks, so if I want to check Facebook, or status updates on LinkedIn, I can all do it there.
Hootsuite is a free tool, although they have a paid version that allows you to bulk schedule tweets. That comes in handy if you want to schedule your tips for the entire month for example.
In How to Market A Seminar With Social Media, I dedicate an entire lesson to time saving tips and strategies, including how to set up Hootsuite and make it work for you.
If you want to use social media to create buzz, boost your event’s visibility and drive traffic to your registration page, check out How to Market a Seminar with Social Media.
It is the first social media program especially created for workshop and seminar leaders and it offers step-by-step how to instructions on how you can boost your event attendance with social media.