Multiply Your Workshop Audience With Partnerships

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Although hosting your own live events is immensely rewarding, it is also hard work.  Between planning thmultiply your audience with partnerse content, the handouts, the venue and the marketing you are bound to run yourself ragged.  That is all well and good if you have a packed house.  But if the size of your audience is lacking, it can be downright devastating!

The best way to avoid that is with a solid system to get butts in the seats.  The Butts in Seats Virtual Boot Camp gives you a step by step plan to fill up your workshops and gives you creative ideas to build your audience.

One way the Butts In Seats Virtual Boot Camp teaches you to multiply your workshop audience is to work with partners who have an audience of their own. You can do this in many creative ways, but here are my favorites:

Partner Up

Who do you know who has a similar audience, but offers a complementary service or product? See if they are willing to offer their audience tickets to your workshop in exchange for 50% of the ticket price.  If you think that 50% of the ticket price is a lot to give away, remember that you didn’t have that audience to begin with.  50% of something is still more than 100% of nothing.

And if you are relying on ticket sales to be your major source of revenue, we need to talk about your event strategy.

Media Sponsor

Find a media sponsor that you can partner with to get the word out.  When you think media sponsor, you could get stuck on newspapers, TV and radio.  However, new media are also a great source of publicity and promotion.  Think of websites, digital magazines, ezines and even online radio shows or podcasts that serve your ideal clients.

Then it becomes a matter of how you can make it interesting for them to partner with you.  What can you offer them?  Can you run a contest with them? Do they need killer content you can provide?  Find out what their source of frustration is and what they are looking for.  When you can offer them a solution, you have a match made in heaven.

Butts in Seats Virtual Boot Camp

Butts In Seats Virtual Boot CampIf you liked these strategies to fill your workshop room, the Butts In Seats Virtual Boot Camp has many more creative strategies to multiply your audience, as well as a solid system that gives you a step by step plan to fill your workshops and seminars.  If a live event is in your plans this year, make sure that you do not fall victim to a small workshop audience.  Register for the Butts In Seats Virtual Boot Camp right now and start filling your workshops and seminars. 

Time is of the Essence

As a Butts in Seats Virtual Boot Camp participant, you also receive access to three Group Action Coaching Calls.  These are great to get your questions answered and get advice on how to apply the event marketing strategies to your specific event. The first Group Action Coaching call is next Tuesday, February 12, so reserve your spot right now at



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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

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