Jun 11
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To maximize the profit of your workshop or seminar, you have to have multiple streams of seminar revenue. If you depend just on ticket sales, you are shooting yourself in the foot.
As a seminar leader, you just took your audience on an educational journey. For some of your attendees the end of the seminar may be the destination, but for many of them it will just be the stop over to their more lasting transformation. You want to be sure that you have something that will help those attendees reach that.
You can offer your audience a way to work with you further through back of the room sales. In this blog post series, we examine the top 5 items to sell at your workshops or seminars.
#4 Continuity Programs
Continuity programs are a great item to sell in the back of your seminar room. Also known as membership programs, you offer a membership area on your website, where you post monthly content.
This can take the form of a couple of videos, or a teleseminar, or interviews with other experts. The exclusivity, amount of content you post, the access to you and the value you provide all determine the price you can charge per month.
You can approach your continuity program 2 ways:
1. Add new content every month.
This is very time consuming and adds the pressure that you need to create new, engaging content for it every single month and find new experts to interview. Many of these sites also have the disadvantage that when your clients sign up, they have access to all your content and when they cancel, they can’t see any of it anymore.
2. Have a membership site that drips content to its members.
In this model, you create your content, but when you clients sign up, rather than having access to all the content you have already created, they start at the beginning. Essentially, your site “drips” your content out on your schedule. The advantage is that you do not have to create content for this site in perpetuity.
If someone stays a member forever, yes, you do need to create regular content. However, most people who sign up for a membership program stay for only 6 months. When they cancel their membership, they do not receive any more new content. However, they keep access to what they paid for. Only fair, right?
Digital Access Pass
The software that makes the second continuity program possible is Digital Access Pass (DAP). (affiliate link) It is not only great for continuity programs, but you can also use it to give your clients access to other information products or programs.
I use it to deliver some of my programs over a longer period of time, rather than everything at once. This way the content is easier to process and your clients will retain it longer.
If you are considering offering a continuity program at your workshops and seminars, I recommend going with the second model and using DAP to deliver your content.
For more strategies to fill your workshops and seminars without driving yourself crazy, you’ll want to pick up a copy of this free seminar marketing ebook.
Daphne Bousquet, CMP uses her 20+ years of event planning experience to create profitable event strategies and implementation for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the How To Get The Butts In The Seats Of Your Next Workshop Or Seminar System, a unique digital course that teaches you how to fill your events with your ideal audience.
