Millionaire Entrepreneur Mindset Tour By The Numbers

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In the last post, I took Fabienne Fredrickson’s Millionaire Entrepreneur Mindset Tour and examined how she used it to sell her high ticket seminar in September.

Marketing Is A Numbers Game

In this post, I want to take you into the numbers.  (After all, marketing is a numbers game!)

  • 4 Workshops: 1 each in Dallas, New York, Atlanta and Los Angeles
  • Approximately 75 attendees at each front end workshop
  • Percentage of attendees who registered in the last week: +/- 50%
  • Front end workshop price: $45 (although attendees could bring guests for free)
  • Inner Game of Abundance Mindset Retreat Price: $1,495
  • Number of front end workshop attendees registered for retreat: approximately 20 (in Atlanta)
  • Conversion Rate: approximately 25%

Disclaimer: These numbers are based on my own observations. In no way do I claim to have intimate knowledge of Fabienne Fredrickson’s numbers or books.

So what can we learn from these numbers?


  • The front end workshops are designed to break even. Between hotel, food, and travel expenses, $45 per person just covers the costs.


  • You are not the only one who struggles with attendees signing up at the last minute. My information was that about 50% of the attendees signed up in the last week right before the workshop.I have to admit, I was one of those.  And since I wasn’t on Fabienne’s list, I just happened to catch one of my friend’s blurbs on social media, otherwise I would have forgotten about it.  Lesson: never stop marketing!


  • You have to be good at selling from the stage without being salesy.  There is a fine balance between delivering good content and presenting an offer.  Be sure that your offer is a natural extension of your content, so that it is only logical to sign up for the next step.

Want to have a first hand look?  Here is a highlight video from Fabienne’s New York stop on the tour.

What are your take aways from this?

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. I know you always have said “Never stop marketing” and here is a great example of that. I have heard from other coaches that they have the same experience—that 50% sign up at the last minute. So that’s really good advice for any product or service you are marketing.
    Getting your offer to be the “natural extension of your content” is indeed tricky but that can be accomplished by writing a well-designed speech for delivery.
    Thanks for sharing these enlightening stats, Daphne.

    • Daphne Bousquet, CMP says:

      My pleasure Jeanette and thank you for stopping by. It is probably easier to make your offer a natural extension of your content if you go backwards. Start with your offer and build your content to flow into it. And yes, never (ever) stop marketing :-)!

  2. That is what I’m struggling with right now in developing my webinar/program/product. Natural extension of your content to your product is so important. I think on one hand you get the people rolling their eyes and on the hand people saying hurry up and tell the price.

    One thing for sure is I know the importance of always keep marketing. This post came at an opportune time!

    • Daphne Bousquet, CMP says:

      If it helps, think of what you want to sell first and then make your webinar lead into it. Much easier that way! Thanks for stopping by, Lynn!

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