Match Your Message to Your Market and Watch the Magic

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Workshop MagicIn marketing, the magic happens when your message matches your market.  That is when people pay attention to what you have to say and you can start filling your workshops and seminars.  For that to happen, though you need to know 3 things.

Who is your Market?

For most entrepreneurs their market is way too broad.  The problem with having a market that is too broad is that it is hard to appeal to a wide audience.  Sure, Coca Cola and McDonald’s appeal to most of the population, but they have the resources to do that.  I have a feeling that your marketing budget is not quite up to par with the advertising budget of Coca Cola and McDonald’s. I know mine sure isn’t!  And many entrepreneurs don’t have an advertising budget at all.

It is much more economical to promote your event to a narrow market.  When you target a sliver of the population, whether it is just self employed moms with toddlers, or overwhelmed solopreneurs who need to find time to run their business, or entrepreneurs who need to be able to fill their workshops and seminars, it is much easier to talk to them.  When you know who they are, it is easier to find them, since you don’t have to blanket all the media.  You just have to go where they hang out.

What is Your Message?

What is the solution that you offer?  Your attendees come to your event because they want to learn to solve a problem that they have.  Your workshop or seminar influences behavior in such a way that it transforms the attendees’ lives or businesses.   What exactly is that problem that they are willing to give up a weekend with their family for?  And how will their lives or businesses be improved after coming to your event?  That is the message that you need to communicate.

Match your Message to your Market

You can have an incredible powerful marketing message, but if you aim it at the wrong market, your workshop room will stay empty.  On the other hand, even if you have targeted your slice of market, but don’t have a message that resonates with them, you also will have a hard time filling your events.  It is only when you can match your message to your market that they will register.

Make the magic happen by matching your message to your market and your attendees will register to your workshops and seminars.  In the Butts in Seats Virtual Boot Camp, you will learn how to find your market, create your message and promote your event so that attendees will sign up eagerly.  Imagine selling out your events weeks in advance!  Now that is magic.  Magic that you and I can create together at the Butts in Seats Virtual Boot CampRegister now and we’ll get started immediately!

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

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