If you want more clients like most entrepreneurs and small businesses, you are looking for the latest and greatest marketing trend.
You may think that social media or video or pay per click advertising is the answer, but you would be wrong. Those are just tactics.
The biggest trend in the marketing world right now is education based marketing.
You may have noticed it. Everywhere you go you can sign up for free teleseminars, webinars, email courses, special reports, videos and yes, even workshops. It is no accident.
We are in the information age and people demand information, education and answers to their questions. Education based marketing fulfills the need your prospects have for a solution to their problems and the answer to their questions.
It is the best way to fill your workshop and seminar rooms and something we will dive into during your Private VIP Intensive.
There are 3 reasons why education based marketing has been embraced by successful entrepreneurs and small business owners. However, it is easy to get it wrong. There is one component that your education MUST include for it to be successful.
Level Playing Field
The internet has leveled the playing field and has made it possible for small, one woman businesses to compete with the big guys. The technology available right now makes it easier and more affordable than ever to reach your prospects.
Where before you had to have huge advertising budgets for branding, a la Coca Cola and McDonald’s, you can now reach your prospects easily and inexpensively through the magic of Google.
However, chances that your prospects are googling your name are somewhere between slim and none, since you don’t have the name recognition of the big companies.
Having a blog that consistently delivers valuable content to your prospective clients helps you stand out in a sea of competitors. When you use the right keywords or search terms in your titles and posts, you can rise to the top of Google and be found by the very people you want to serve.
Reach More Prospects
Education based marketing allows you to reach the prospects that don’t even know they need your solution. Let’s face it. Only a small percentage of your potential market is actively looking for the type of service you provide. Another small portion knows they have a problem and they are planning to find a solution in the future.
The large majority of your prospects out there don’t even realize that they need you or someone like you. That is where education based marketing comes in.
Your marketing materials should hone in on the pain that they feel and that a solution is possible (and conveniently available through you). This is where your marketing makes the biggest difference and where you can pick up the largest amount of new clients. No one else is serving them!
The technology now available makes it so easy to educate your prospects. You can set up a blog in minutes. Creating a teleseminar is a matter of picking up the phone, calling a free bridgeline and hitting the record button.
Anyone with a webcam or a Flip camera can make a video and put it on YouTube. If you have a special report you can put it on your website, or even better, turn it into a Kindle eBook and post it on Amazon.
No matter how your market likes to consume your content, it is easy and inexpensive to give it to them.
Position Your Sale
However, here is one caveat. No matter which form your education based marketing takes, it always should include this main component. It should position your unique product or service as the solution to their problem.
Use your content to generate leads and build your list. Create more content, give more value to your subscribers and then ask them to buy your solution. After all, if they are experiencing the problem you solve, you are doing them a service when you ask them to buy.
So go out there. Educate, generate leads and get more clients. It’s what all businesses need. If you want more detailed information about how to generate more leads with education based marketing, download my free report at http://webpresencesimplified.com.
How do you use education based marketing to generate leads and get more clients? Leave a comment telling us.