Just came back with a head full of ideas and marketing tips from NAMS, (the Niche Affiliate Marketing System). It is an internet marketing conference with over 30 instructors, 4 tracks (beginner through advanced) and there are no pitches allowed. Although focused on the internet, I picked up several golden nuggets that apply to marketing period, online and offline.
Marnie Pehrson from IdeaMarketers.com talked about how to resonate with your market. People connect differently to each other. You need to know your personal connecting style and more importantly, how your audience connects. Once you know that, you can speak to them better. This will help you not only in your marketing, but also in preparing content for your workshops and seminars.
Bob “the Teacher” Jenkins did a session on Coaching Income Secrets. Many of you already offer coaching, but what I loved about the session is how many different ways there are to format your coaching program. It reminded me again that workshops and seminars are the perfect tool to fill your high end coaching programs.
Carrie Wilkerson’s key note was about moving your business forward on purpose. She is one smart lady, a powerful speaker and doesn’t pull any punches. She reminds us of the doing the important things. Of course we know what we need to do, but how many times are we pulled off track?
What I remember most from her speech is that “You grow in the areas you track. You grow in the areas you are accountable for, and you grow in the areas you pour the most effective, consistent activities.”
Carrie also taught a session with Paul Evans in which they shared their most successful business strategies. Frankly, just this session by itself was worth the price of admission. I learned some things that will help me add thousands to my bottom line.
Carrie’s Motive Matrix is helping me make sense of what to implement first. When your head is full of ideas and you want to do everything at once, your enthusiasm turns into overwhelm very quickly. Unfortunately, overwhelm turns into inaction, and that does NOT move your business forward. I now have a filter that tells me what I need to focus on first.
Finally, Kristen Eckstein’s How to Write, Publish and Market a Book in 90 Days was so exciting. She made me realize that I have several books in me and that it is easier than you think to write and publish it.
Every workshop and seminar leader should have a book. It is a great way to repurpose your workshop and add even more to your credibility and visibility.
These are just a few offline marketing tips. Not bad for an internet marketing conference, right?
And by the way, I heartily recommend this event if you want to host workshops and seminars. You need to market your event both online and offline and this is the best place to learn about online marketing.
You can still pick up the audios and the handouts at http://eventsandprofits.com/eventaudio. Listen to the sessions that are important to you now and make a commitment to listen to one session per week and implement its lessons. I promise you that you will see huge improvements in your business.
And if you want to join me here in Atlanta at the next NAMS (NAMS8) in August, you can buy your tickets now. You do have to be a MyNAMS member, and you can sign up at http://eventsandprofits.com/MyNAMS.