Marketing Systems: Repurpose Everything!

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One of the keys to marketing your business, as well as your seminars and workshops, is to become visible. If you are everywhere, you audience will see you, find out about what you do and come to you ready to work with you.  Now that is client attraction!

Someone told me recently “You have quite the little empire!” I just loved that, because that means that what I am doing is working.  I show up consistently.  And although I do some repurposing, it is far from systematized and there is definitely room for improvement.

When you repurpose your content, you create leverage and multiply your presence and thus your visibility.  You can repurpose everything, from blog posts, to videos and yes, even your workshops, seminars and webinars.

All it takes is a system.  I am coming up with my own system and checklist that I will be implementing shortly.  To get you started, check out Ellen Britt’s infographic about Content Repurposing.  This one starts off with a blog post…


View full image Content Repurposing Strategies

Ellen actually repurposed her blog post into an infographic.  Pretty ingenious, isn’t it?  Are you repurposing your content?  And how are you repurposing your content?  Share it in the comments…




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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP


  1. Daphne, thanks so much for ‘repurposing’ my infographic on your blog! And I love it that you are coming up with your own system. That’s the real key…developing something based on what you like to do and what comes easily…then doing it consistently.
    Ellen Britt, PA, Ed.D. recently posted..How to Use Short Audios to Repurpose Your Content

    • Daphne Bousquet, CMP says:

      Great job on the infographic, Ellen. Glad I could share it. I am still getting my system squared away, but any time I can work smarter, I am a happy girl!

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