Putting together a marketing calendar is one of the most important things you can do to prepare for the new year. With less than two months till 2016, this is something you need to be working on right now.
As you are putting together your goals and your marketing calendar for 2016, make sure you add a live event to your plans. This can take the shape of a small workshop, an intimate retreat or even a full-fledged 3 day boot camp.
But why is adding a live event so important? Although I could go on about the advantages about live events, here are just 4 reasons why you need to add an event this year:
Hosting a live event will boost your visibility like nothing else. When you are marketing your event, you become highly visible before, during and even after your event. Your marketing will raise your profile before your event, as you incorporate webinars, live streams and other marketing vehicles into your arsenal.
With the power of social media, your attendees share your event with tweets and Facebook status updates. During and after your event, posting photos on Instagram, Facebook and Pinterest broaden your reach and boost your visibility even more.
Whether you want to generate leads and turn them into new clients with an introductory workshop or uplevel your clients into a higher ticket service or package, a live event does that for you.
If you coach your clients one-on-one, you are limited to what you can charge per hour and you are limited in your time. Even if you charge $1,000 per hour you can only sell that hour once.
When you do even a small full day workshop, you can make $10,000 or more. That is big bucks for a small workshop! You can turn a larger event into a six figure seminar, leveraging your time and creating a bigger income in less time.
Make a Difference
Finally, there is no better way to impact people than at a live, face to face event. As an expert in your field, your job is to share that knowledge and to help people improve their lives and businesses.
Set a Date
Go ahead, pick a date and add it to your marketing calendar. Depending on the size and format of your event, pick one 4, 6 or 8 months out. And while you’re at it, set your 2017 date too. Give yourself plenty of time to market it. When you have it on your calendar, it happens.
Create An Event Marketing Calendar
Your workshop or event needs it own marketing calendar as well, and here is where it tricky. To fill your event, you need a lot of touches and more promotion than you think.
Don’t worry, because I’ve got you covered. We will put it together in just one day during our Virtual Event Marketing Planning Day.
By the end of the day, you will know exactly what to do to fill your event and when to do it. When you have every action step in writing you’ll know what to outsource, what to keep in house and what absolutely needs your attention.