Marketing and Education: Is It The Same Thing?

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A wise man once said “Marketing = Education”. What he means by that is that you need to use you marketing to educate your prospects.  But what do you need to educate your prospects on?  You need to educate your prospects on the solution your services provide, your expertise and the value of your services.

Marketing is Teaching

An Apple For The Teacher

Although you can educate your audience through teleseminars, article marketing or your blog, my personal favorite is workshops.  You can invite your prospects to an inexpensive 1 hour or ½ workshop and teach them about your area of expertise.  This does several things:

  1. It establishes your credibility, because when you are in front of the room, you are instantly perceived to be the undisputed expert.  Whether you think you are or not, you are the expert in the eyes of your audience.
  2. It educates your audience on the solution that your product or services provide.  Remember, you never sell just a service, you sell a solution to the problem your audience has.  Focus on the problem and educate your audience on how your services provide the solution.
  3. Clients buy from people they know, like and trust.  When you are up on stage, your audience obviously knows you.  When you tell your story and share some vulnerability, people will like you.  Since you demonstrate your expertise by teaching your audience, you are getting your audience to trust you.  So having a workshop is the ideal vehicle to get people to buy from you.
  4. If people have objections to buying from you, that generally means that they do not have all the information yet.  Your workshop should be able to give them all the information they need to make a decision one way or another. Not everyone is a good fit for you, but they will know after your workshop.
  5. Your workshop establishes the value of your services.  Through your success stories and your content, you can show the value of what you do.  You can demonstrate through examples the money clients made or saved my using your services.  That is a powerful tool and cannot be underestimated.

So take the plunge and start teaching.  You will not only educate your audience, you will also market yourself and your services.  You will be surprised at the new clients you will attract and better yet, the increase in your bottom line.

By the way, if you are wondering who the wise man is who said that “Marketing = Education”?  It is none other than Adam Urbanski, the Millionaire Marketing Mentor.  If you are interested in getting his free tips and marketing strategies, visit www.themarketingmentors.com.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

Comments

  1. Sheila says:

    Workshops are a great idea.

    I think it is overlooked. Taking an online business offline with a workshop would go a long way to promote that business. Teaching does sell.
    Sheila recently posted..Marketing Your Affiliate Products – 7 Simple Ways Newbies Can Get Rolling

  2. Daphne Bousquet, CMP says:

    Thanks for commenting Sheila. I think everyone has something to teach and a live workshop is a great way to do it.

  3. Fabulous post Daphne! You are so right. As soon as I implemented the use of teleseminars, webinars and public speaking into my business plan I saw a rapid growth in my business. Like Adam says “Anything worth doing is worth doing poorly to begin with”. I truly improve my skills every time I do it. Thanks,

    Michele Scism
    The Results Lady
    Michele Scism recently posted..What Would You Like To Know About Getting More Clients

  4. Daphne Bousquet, CMP says:

    Thank you Michele. As much as i subscribe to Adam’s teachings, I still haven’t done it enough. Time to schedule a teleseminar and a workshop!

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