During my current stint as a Dutch TV personality as a diving expert judge in Sterren Springen I am discovering that social media marketing, TV and events have a lot in common. That is not surprising, since they are all forms of media. The biggest difference is that in TV you get exposed to more people at a time, while in social media you have to build your audience.
TV, social media and seminars are very personality driven. In TV, think of Bill O’Reilly. His personality is larger than life and people love him or hate him. Either way, they watch his TV program, the O’Reilly Factor. You can use this same concept in your social media marketing and even with your events.
To come across in any media, be it social media, TV and on stage at an event, you have to amplify your personality. That doesn’t mean you need to alter your personality. The temptation is to start behaving differently than you would normally and create another persona. You have to be yourself, only bigger.
One way to do this is to let your emotions show. If something ticks you off, share it (without attacking anyone personally). Chances are that a lot of people share your opinion. If they don’t, that is OK, too, because a little controversy can be good for business.
Take a stand
If you have an opinion about your industry, give it. If you see trend emerging, let your audience know. Bland is boring. People with an opinion are never bland, while people who see new trends are cutting edge and definitely not boring.
Don’t be afraid to be controversial. Controversy is a part of TV and that it is also necessary in social media and in your business. Controversy creates the buzz that will attract your ideal clients. It is also good for ratings. I was actually booed at the last show for a mark I gave one of the contestants. And you know what? The TV people hastened to tell me to please not let the boos affect the way I act on TV as they were loving it.
Be yourself, just more of you. People will love you or hate you, but your ideal clients will gravitate to you. They will love you and they are the only ones who matter.
Want to know more about how to use social media to attract your ideal clients? How to Market A Seminar with Social Media will give you the social media marketing strategy to promote your events to your ideal clients. You will also learn the ins and outs of all the important social media networks, including Twitter, Facebook, LinkedIn and more. Get it now at http://howtomarketaseminar.com/socialmedia.
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