How do you know if your live event successful if you haven’t defined what success means to you? In the previous post “Attract Clients or Increase Profits?” we discussed setting an event objective with a PLAN; possible, listed in writing, assessable and numerical. You have to set your live event up for success with an objective. Remember, how do you know if your event is a success if you haven’t defined it? In this post we look at some objectives that work.
Let’s look at some objectives with a PLAN:
- I want to have a 2 hour workshop with 40 people attending and $10,000 in sales.
- My event will make $100,000 in profit and have 100 attendees.
- My 1 day workshop for 20 attendees will have 75% sign up for one of my coaching programs.
- I will add 40 new prospects to my list by holding a free workshop
These objectives are all possible, listed in writing, assessable and numerical. Once you have the objective, you can look at your gaps and plan an event strategy to accomplish your goals. For instance, if you want 40 new prospects at your event, you will have to have a clear marketing plan in place to make that happen. Will you advertise in local newspapers and add your workshop to all the local calendars? Will you give your tickets to companies with the same target market to hand out to their customers as thank you gifts?
If your objective is to make $100,000 in profits and 100 people attending, you will have to create the revenue streams to make that happen. What will your ticket price be? What are your backend products? Are you adding sponsorships to your event? If you just throw some numbers at a wall and see if they stick, you have a lot less chance to reach your objective.
So whether you want to attract new clients or increase your profits, or even do both, be sure to PLAN out your objective. Make it possible, list it in writing, and make it assessable and numerical. When you have your PLAN in place, you can create your strategy on how to reach it.