Have you ever heard “The money is in the list”? It refers to how as long as you have a huge list of subscribers, you can make a lot of money. Internet marketers especially always talk about making money at the push of a button. And wouldn’t it be wonderful if that was all that it takes?
The truth is quite different. Sure, having a list is vital to your business, no matter what that business is. And the more subscribers you have, the more money you can potentially make. But it overlooks one small detail. OK, actually it is not that small.
The big variable is the relationship you have with your list. There is a big difference between having a list where the names are just dollars and a list where you actually know many of the people on your list. The second list is much more profitable, because you have taken the time to get to know your subscribers.
One way to get a list of the second variety is to host introductory workshops. Introductory workshops are short, inexpensive events where you teach on your topic of expertise. Since your attendees bought a ticket to your workshop, they are now on your list. But while you are teaching your workshop, you turn your subscribers from just names, to names, faces and clients.
You are creating a relationship with your attendees. You are gaining tremendous credibility while you are teaching and by answering questions and responding to feedback you increase your know, like and trust factor.
That know, like and trust factor is key in turning your attendees into clients and to creating a profitable list. When you have a relationship with your list, your list will truly be an important business asset, where the money is not just in the list, but also in the great relationship you have with your subscribers.
I am thrilled to have been asked by Yvonne Bynoe to speak on her Profitable Listbuilding Telesummit about how to use workshops to build your list. I will also talk about how you can create a better relationship with your list through workshops and seminars.
In addition to my interview this Thursday, April 11, you’ll also hear from Carolyn Herfurth, Amanda Moxley, Joanna Lindenbaum, Ruth Sherman, Ava Diamond, Darynelle A. Jervey, Janet Beckers, Pat Mussieux and more…
Register for this free event at http://profitablelistbuildingsummit.com.