Increase Event Attendance with a Secret Sales Force

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The challenge to increase event attendance online is that the internet has completely overloaded us with information.  With one click of a button we can find out all kinds of things about what we want to know.  Google anything and you will have millions of search results, some relevant and most not so much.  Frankly there is so much information that it is hard to see the forest for the trees.

Bye Bye Information Age, Hello Recommendation Age

How to promote a workshop To protect ourselves from so much excess information, more and more people depend on making their buying decisions through recommendations, because other people that they know share it.  Social media created the, what is now called the Recommendation Age.  Say goodbye to the Information Age.

We Trust Our Friends

According to researchers, 60% of online users trust social media over corporate sites.  In essence, if you would put something about your event on your own website, it wouldn’t have the same impact as if someone else would say the exact same thing on Twitter or Facebook about your event.  Makes sense, because we trust our friends and connections more than corporations or businesses.

So the more you can get people talking about your event and recommending it to their friends and followers about why they should be attending your workshop, the more you increase your event attendance.

Your Own Sales Force

Imagine having an entire sales force out there, recommending your event to their friends and followers, because they know their audience could benefit tremendously from your workshop or seminar.  They go all out, using their social media sway, blogging about it and sending emails to their list.

They endorse you, pre-sell your event and then send them to your registration page or your preview webinar.  In return you pay them a commission.  That commission is well worth it, because not only are you getting in front of people you wouldn’t have had access to before, but you are also getting their endorsement, creating instant credibility.

Someone who is an absolute master at increasing event attendance with his secret sales force is David Perdew.  He hosts the NAMS workshop twice a year and it has grown from a small event to more than 350 attendees the last time in February.  And almost all of his attendees, including me, have been referred to the event by affiliates. 

New Webinar Teaches You How To Fill an Event with 350 Rabid Fans Using the Power of a Secret Sales Force

Since I have attended his event twice now and absolutely love what he has done with it, I have asked David to share his secrets of how he has managed to grow his event to 350 rabid fans.  He has graciously agreed to talk to me and spill all in a free webinar on June 14th at 1PMRegister now and learn how to increase your event attendance with a secret sales force.

Go to to reserve your spot.

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Daphne Bousquet, CMP

Daphne Bousquet, CMP

For more strategies to make your workshops and seminars more profitable, you’ll want to pick up a copy of the free report "Three Simple Secrets To Making 10K In A Day With Small Workshops." Daphne Bousquet uses her 20+ years of event industry experience to create profitable event strategies and marketing for coaches, entrepreneurs, speakers and self employed professionals that want to grow their businesses with workshops and seminars. She is the creator of the Butts In Seats Virtual Boot Camp, a unique digital course that teaches you how to fill your events with your ideal audience.
Daphne Bousquet, CMP
Daphne Bousquet, CMP
Daphne Bousquet, CMP

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